July 2013 - Expio Digital Marketing

25JulJuly 25, 2013

A Great Facebook Page Is Engaging, Not Merely Likes

The Quality of a Click Isn't 1:1 http://vimeo.com/71025901 The value of a click isn't 1:1. Some clicks are people simply browsing your page, most likely bouncing off your page in seconds. Some are spam. When you study your web analytics, delineate why and how clicks are making their way all the way to a sale, or to the page you want them to reach. Perhaps your goal is to get email addresses into a form, receive donations to your campaign, etc. Whatever...

By andyrollerSocial Mediaamarillo, analytics, Likes, Metrics, SEO, SMM, smo, Social Media, Video, web experience, website0 Comments

17JulJuly 17, 2013

Social Networking Should Be Clear and Meaningful

Clear and Meaningful Social Networking So you've heard back from a follower on a social site like LinkedIn or Twitter. Great! They've been watching your posts and want to know more about what you do. Now, you've got their attention. But, how do you keep it? And, more importantly, how do you turn attention into a closed deal? Most deals take a minimum of 7 or more attempts to close after making a proposal, statistics say. That means you have a long...

By andyrollerSocial MediaClear, Communication, Connections, email, Inbound, LInkedIn, Meanginful, Messaging, Professional, Sales, Social Networking, strategy, Tactic, Tips0 Comments

08JulJuly 8, 2013

3 Rules For Turning Garbage Content Into Significant Content

What's the point of social media for you? We suggest performing a litmus test against yourself and your online content strategy. Does it make sense? Would you personally engage with the content you've been producing? Are you progressing or just making noise? Get real with yourself and your staff. Self examination brings clarity. If you don't, you'll end up wasting your valuable resources. Three rules for restoring junk Social Media: Social Media is all about sharing significant content. Social Media doesn't work as brand make-up. It won't...

By andyrollerSocial Mediabrand strategy, brands, clarity, content, garbage, helpful, insight, junk, litmus test, rules, self examination, Social Media, trash0 Comments

02JulJuly 2, 2013

Content Marketing is a Top Priority, the Numbers Prove It

In a recent study from iMedia Connection said more than $118 billion is set to be spent on content marketing this fiscal year, proving that businesses are beginning to usher storytelling into their strategies at a record-breaking pace. There's something powerful about content in this digital age. This new research is telling marketers a clear message: consumers are looking for great content. How do you deliver great content that's capable of captivating the consumer with something new, something they can grow to...

By andyrollerSocial MediaContent Marketing, industry, small business, Social Media, startups, statistics, Storytelling1 Comment

Monthly Archives - July 2013

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