Monthly Archives - April 2014

30Apr

Matthew Effect: Key To Facebook News Feed

[vc_row][vc_column width="1/1"][author][blockquote type="left" cite="Gospel of Matthew"]"Whoever has will be given more... Whoever does not have, even what they have will be taken from them."[/blockquote][feature_headline type="left" level="h3" looks_like="h3" icon="pencil-square-o"]Custom Selected News Feed[/feature_headline][text_output]In his book Outliers Malcolm Gladwell demonstrates a principle he calls the "Matthew Effect". Essentially, the idea is that when a person gets an early opportunity or a more-lengthy opportunity, it leads to a multiplication of opportunity in the future. And though we can't fully explain the idea (read the...

By Expio Values, , , , 0 Comments
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21Apr

Facebook Ads: What’s Different About Boosted Posts? (Excerpts)

Did you know there are several different kinds of Facebook ads? Traditional Facebook ads appear on the sidebar. On the other hand, boosted posts appear in the user's News Feed. This is a critical difference. So, which should you choose and why? Is there a good strategy to keep in mind for using them in different scenarios? [custom_headline type="left" level="h4" looks_like="h4"]Traditional Facebook ads appear in the user's sidebar[/custom_headline] [image type="none" float="none" info="none" info_place="top" info_trigger="hover" src="3338"] [custom_headline type="left" level="h4" looks_like="h4"]Boosted posts appear in the...

By Expio Values, , 3 Comments
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14Apr

Thoughts on Facebook Reach Decline? (Excerpts)

Is Facebook on the decline? There are many opinions out there, but I've shared  screenshots below of an email exchange I recently had with Andy Roller, Expio Lead Consultant on the subject. He shares brief and helpful insights on how Expio Consulting sees and plans to handle the changes... [image type="none" float="none" info="none" info_place="top" info_trigger="hover" src="3319"] [image type="none" float="none" info="none" info_place="top" info_trigger="hover" src="3324"] [image type="none" float="none" info="none" info_place="top" info_trigger="hover" src="3320"] [image type="none" float="none" info="none" info_place="top" info_trigger="hover" src="3323"] [image type="none" float="none" info="none" info_place="top" info_trigger="hover" src="3321"] [image type="none" float="none"...

By Social Media, , , , 0 Comments
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01Apr

13 Business Tips for April Fool’s Day from Shane Gibson

Shane Gibson, author of several Social Media books, including Sociable!: How Social Media is Turning Sales and Marketing Upside Down and Guerrilla Social Media Marketing: 100+ Weapons to Grow Your Online Influence, Attract Customers, and Drive Profits, took to Twitter today to fabricate some ideas which represent the exact opposite of what is good and true about social media. He gave us a nasty picture of some of the thoughts and practices that some businesses and their leaders use everyday. We can...

By Expio Values, , 0 Comments
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01Apr

Content Has a Perfect Length via Buffer App

Buffer App, one of our most-used tools in the office (it helps us easily schedule out posts for brand pages on a calendar), just put out a fantastic blog titled, "The Ideal Length of Everything Online, Backed by Research." It's a super helpful post that breaks down the research to tell things like how many words should be in a blog headline, or a tweet. We highly recommend you go take a look and learn from it. The Ideal Length of Everything...

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