Author - andyroller

Photo in Photoshop - Expio Consulting
06Apr

How to Add Follower Recognition to Your Social Media Toolbox

[column type="one-half" fade_animation="in" fade_animation_offset="45px"] 3 Step Process Ding. The  sound on the phone's notification bar sounds and in pops a notification, "@KateOvens just tweeted you a photo".  As the app opens, you begin reading the tweet, and satisfaction from being recognized for a job well done sets in. The tweet reads all about how great your business is. It feels good, so, so good.[/column][column type="one-half" last="true" fade_animation="in" fade_animation_offset="45px"] [/column] Someone took the time to take a picture and write a positive experience about your company. This is what Social Media...

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Disappearing Likes - Expio Consulting
03Apr

Why is Facebook Removing Likes?

[column type="one-half" fade_animation="in" fade_animation_offset="45px"][custom_headline type="left" level="h1" looks_like="h1"]True Facts About Disappearing Likes That Will Make You Rethink Your Panic Attack.[/custom_headline][/column] [column type="one-half" last="true" fade_animation="in" fade_animation_offset="45px"] A recent move by the folks at Facebook headquarters has some page admins panicking. Why are numbers of likes - precious fans! - disappearing from the page? Keeping a close eye on the number of likes on a particular Facebook Page, many have noticed a worrying number of small losses. What's going on? The truth is, Facebook is not...

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20Mar

Understanding Facebook Check-Ins for Page Admins

UPDATE: Facebook has updated since this post was written. Admins are now able to engage more fully on check ins from users who use their page. Click on Notifications, then click Activity to find Check Ins in the Admin Toolbar Once you click Activity, you'll see Check-ins alongside Reviews, Mentions and Shares. [column type="one-third" fade_animation="in" fade_animation_offset="45px"] You already know about likes and comments, and shares - the "big three" of Facebook engagement. But, are you familiar with Facebook "Check-Ins"? Watch our short video for a...

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Illustration - Three Things Sales Leaders Need to Get Right Every Day - Expio Consulting
09Feb

3 Things Sales Leaders Need to Get Right Every Day

[block_grid_item]By Andy Roller[/block_grid_item] On a Google Hangout I recently interviewed John Sahid. We talked about sales training and managing others in sales, the relationship between sales and marketing, social media impact on B2B healthcare sales, and the best emails received or sent in terms of connecting for sales opportunities. Here are some quick takeaways- three key things that sales leaders need to get right: 1) Quickly show relevance and value. Enough said. 2) Tell the right economic story. Yes, it's changed, changing, and the...

By Expio Values, , 0 Comments
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23Dec

Create the Perfect Holiday Brand Post With These Ideas

[author] Pick our brain. We're feeling generous this holiday season and want to give out some of the ideas that helped us form our content strategies this holiday season. If you're struggling to make the perfect holiday post on your business Facebook page, or Twitter, we think you'll find these useful. Check out some ideas to make your page shine this holiday season. Gift Ideas Feature one of the best products or services, or in this case Memberships, you have to offer for the holiday...

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How to easily feature staff on social media
24Nov

How To Easily Feature Staff on Social Media

[vc_row][vc_column][vc_column_text][custom_headline type="left" level="h4" looks_like="h4"]Three simple steps for uploading and sharing feature photos[/custom_headline] [pullquote type="left"]Take a picture of that guy or girl in the office that brings that joy, that brings that positive attitude to work, and share the joke that they told, or just share something about them and let some fun and some humor get out there on the Facebook page. [/pullquote] Hey, I'm Joshua Godsey, Social Media Writer for Expio Consulting. I wanted to talk about how to feature your staff on...

By Expio Values, Social Media, 1 Comment
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17Nov

Traits of Successful Brands on Social Media

[custom_headline type="left" level="h4" looks_like="h4"]Participation in the creative process key[/custom_headline][clear] [x_video_embed type="16:9"][/x_video_embed] [pullquote type="left"]The clients that really succeed are the ones that collaborate. They work with you. So they answer the questions. [/pullquote] TRANSCRIPT: In this business we've learned a couple things about what we like and what we don't like. The main thing we don't like are clients that we don't like. So let me give you a little bit of information on clients that we like and honestly, clients that succeed well with...

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Why We Love Super Simple Video Blogs - Expio Consulting
03Nov

Why We Love Super Simple Video Blogs & What We’re Doing About It

[custom_headline type="left" level="h4" looks_like="h4"]Video is a highly engaging platform. So, we thought we'd start doing some of our own.[/custom_headline] [x_video_embed type="16:9"][/x_video_embed] [clear] [pullquote type="left"] Video is great for creating simple, low-production tips and tricks in your industry. [/pullquote] "Chief Social Media Evangelist" "Profit Innovator" "Social Media Rockstar" [clear] We are doing more video blogs. Hooray! We want to discuss various topics with you that we think can be really helpful for anyone starting and developing online marketing. Sometimes it will be a few minutes of me (Andy) talking, or maybe...

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24Oct

Why Your Social Media Isn’t Working

[custom_headline type="left" level="h4" looks_like="h4"]If you’re not doing a good job of taking care of your customers offline, social media will just make you worse.[/custom_headline] [x_video_embed type="16:9"][/x_video_embed] [pullquote type="left"] Maybe you’re just pushing yourself on people. So, social media is a conversation. It’s not a place just to always talk and never listen. [/pullquote]So first reason it may not be working is you suck. If your business sucks, if you’re not doing a good job of taking care of your customers offline, if your service...

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01Oct

Achieving S.M.A.R.T Goals with Asana

I came across SMART goals a couple of years ago as a way to set realistic goals that address the problems of ambiguity and irrelevance. SMART stands for: Specific – Target a specific area for improvement. Measurable – Quantify or at least suggest an indicator of progress. Assignable – Specify who will do it. Realistic – State what results can realistically be achieved, given available resources. Time-bound – Specify when the result(s) can be achieved. Rather than setting a goal like: Be the best Ruby on Rails...

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