Jody Reynolds, Author at Expio Digital Marketing

04MayMay 4, 2023

How to Create an Editorial Calendar

The experts at Expio Digital Marketing explain why your business should be using an editorial calendar to stay organized. What is an editorial calendar? An editorial calendar is a virtual workflow that allows those in the publishing industry to coordinate tasks among writers, editors and other publishing roles from the time of assigning a project until its deadline. In simpler terms, an editorial calendar is a schedule of the content that you want to post, plan to post and need to post....

By Jody ReynoldsContent Marketing0 Comments

light trails on rush hour traffic at night

14OctOctober 14, 2020

How Clients and Agencies Should Treat Each Other

A Case for Staying True to Our Expio Core Values and Using Karma to Create Educational Opportunities [x_author title="About the Author"] Sometimes what goes around really does come around. We had a client that started out a great fit with Expio. There was mutual respect and great communication. Then, leadership changed on their end, and suddenly we found ourselves challenging our own three core values, which are: Expio Core Values No BS: Be honest and transparent. We don’t tolerate lying, evading or deceiving internally or...

By Jody ReynoldsExpio Values0 Comments

Andy Roller speaking in front of an audience.

01OctOctober 1, 2020

How to Get People to Answer Emails, Make Decisions and Be Responsive

Expio Founder and CEO Andy Roller explains how to win the war for attention, follow up and responsiveness. Excerpts from Andy Roller at American Advertising Federation-Amarillo speaking engagement: I have five kids, and three of them have iPhones. In the event I need to get in touch with someone, I’ll text and call them, and nobody responds within a reasonable amount of time. I’m thinking, “I am paying over $300 a month to provide everybody a phone. Somebody answer the phone! What’s...

By Jody ReynoldsExpio Values, Sales, Tech0 Comments

02JulJuly 2, 2020

How to Be a Rockstar Intern

16 Key Steps For Landing a Great Internship and Making the Most of It. [x_author title="About the Author"] In today’s competitive landscape, a meaningful internship can make or break a college graduate hoping to land a job in his or her field. Internships are just as much about worthwhile connections and great recommendations as they are new experiences and broadened skill sets. Internships stand out on a resume. They signify that a student was willing to juggle his or her school schedule and...

By Jody ReynoldsExpio Values0 Comments

12MayMay 12, 2020

Does Your Agency Make You Feel Like an SEO Expert?

If You Don't Feel Like a Subject Matter Expert When it Comes To Your SEO Strategies, Your Agency Might Be Letting You Down. So, how's it going with your SEO monthly reports? If you're an Expio Digital Marketing client and a subscriber to our SEO service, you know that our monthly reports are a huge part of our offerings. Why? Because we need to prove to you - every month - that we're completing a valuable and worthwhile service for you. And we need...

By Jody ReynoldsExpio Values, Online Search (SEO), Reports0 Comments

30MarMarch 30, 2020

9 Tips for Virtual Meetings That Actually Kick Butt

During self quarantine, excellent communication and time management are important. Here are some ideas for improving your next virtual video meeting. [x_author title="About the Author"] Most of us are working from home during the COVID-19 pandemic. But, are we keeping up regular communications with our teammates, clients, business partners and others who play an important role for our work? ? It’s more important than ever to communicate at a high level and to make sure work life feels as normal as possible so...

By Jody ReynoldsExpio Values, Tech1 Comment

26MarMarch 26, 2020

Defeat Quarantine: 3 Marketers Share Their Productivity Hacks For Working At Home

How to stay focused when working from home: Tips from Expio leadership. [x_author title="About the Author"] Create a comfortable space for working from home. Vitamin D from sunlight is a great energy boost! We’re all now dealing with scary, uncertain times, and social distancing is completely upending our normal routines. During this nationwide quarantine, many of us are being asked to avoid the office to prevent the spread of COVID-19. Yet, for those of us in marketing, advertising and other creative fields, the work must...

By Jody ReynoldsExpio Values, News0 Comments

19MarMarch 19, 2020

Ideas For Our Clients During COVID-19 Pandemic

Let's protect our teams and best serve those in greater need. Like you, I'm watching the most recent updates on COVID-19 and thinking of so many friends who are struggling through this time. Get creative to keep excellent communications while your team works remotely. Yes, at Expio we're working from home, keeping our distance, and washing our hands. We will continue to work hard for our clients, especially those who are struggling the next few months. I want to encourage all of you, all...

By Jody ReynoldsExpio Values, News0 Comments

Author - Jody Reynolds

How to Create an Editorial Calendar

How Clients and Agencies Should Treat Each Other

How to Get People to Answer Emails, Make Decisions and Be Responsive

How to Be a Rockstar Intern

Does Your Agency Make You Feel Like an SEO Expert?

9 Tips for Virtual Meetings That Actually Kick Butt

Defeat Quarantine: 3 Marketers Share Their Productivity Hacks For Working At Home

Ideas For Our Clients During COVID-19 Pandemic

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