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26AugAugust 26, 2013

How To Attract Influencers, Not Freeloaders, In Facebook Contests

How to Ensure Your Facebook Contests Attract Genuine Fans By Emeric Ernoult Published June 10, 2013, Social Media Examiner #1: Award Appropriate Prizes Don’t offer attractive prizes that have nothing to do with your brand. #2: Choose Your Winners Wisely Many contests use a system of votes (photo competitions) or point accumulations (quizzes) to identify finalists or winners. These methods animate your campaign, boost engagement and can increase the chances of the contest going viral. But they should never be the only methods used for choosing your...

By andyrollerSocial MediaContests, Facebook, Giveaway, Social Media, Social Media Examiner, strategy, Viral0 Comments

23AugAugust 23, 2013

Giving Purpose to #Hashtags

Post by Expio Consulting. We see all sorts of applications for the use of hashtags in the Twitter world. What do they all mean? Using hashtags is clearly a top tactic for the world's largest events and platforms. The Super Bowl and the Olympics are both markedly saturated with different hashtags. Just this week, Nike released a video that's gone viral with a dramatic portrayal of Lebron James and the first-time release of hashtag #JustDoIt - the brand's iconic catchphrase. Bunches...

By andyrollerSocial Mediabrand strategy, content, hashtags, Nike, strategy, Twitter0 Comments

25JulJuly 25, 2013

A Great Facebook Page Is Engaging, Not Merely Likes

The Quality of a Click Isn't 1:1 http://vimeo.com/71025901 The value of a click isn't 1:1. Some clicks are people simply browsing your page, most likely bouncing off your page in seconds. Some are spam. When you study your web analytics, delineate why and how clicks are making their way all the way to a sale, or to the page you want them to reach. Perhaps your goal is to get email addresses into a form, receive donations to your campaign, etc. Whatever...

By andyrollerSocial Mediaamarillo, analytics, Likes, Metrics, SEO, SMM, smo, Social Media, Video, web experience, website0 Comments

17JulJuly 17, 2013

Social Networking Should Be Clear and Meaningful

Clear and Meaningful Social Networking So you've heard back from a follower on a social site like LinkedIn or Twitter. Great! They've been watching your posts and want to know more about what you do. Now, you've got their attention. But, how do you keep it? And, more importantly, how do you turn attention into a closed deal? Most deals take a minimum of 7 or more attempts to close after making a proposal, statistics say. That means you have a long...

By andyrollerSocial MediaClear, Communication, Connections, email, Inbound, LInkedIn, Meanginful, Messaging, Professional, Sales, Social Networking, strategy, Tactic, Tips0 Comments

08JulJuly 8, 2013

3 Rules For Turning Garbage Content Into Significant Content

What's the point of social media for you? We suggest performing a litmus test against yourself and your online content strategy. Does it make sense? Would you personally engage with the content you've been producing? Are you progressing or just making noise? Get real with yourself and your staff. Self examination brings clarity. If you don't, you'll end up wasting your valuable resources. Three rules for restoring junk Social Media: Social Media is all about sharing significant content. Social Media doesn't work as brand make-up. It won't...

By andyrollerSocial Mediabrand strategy, brands, clarity, content, garbage, helpful, insight, junk, litmus test, rules, self examination, Social Media, trash0 Comments

02JulJuly 2, 2013

Content Marketing is a Top Priority, the Numbers Prove It

In a recent study from iMedia Connection said more than $118 billion is set to be spent on content marketing this fiscal year, proving that businesses are beginning to usher storytelling into their strategies at a record-breaking pace. There's something powerful about content in this digital age. This new research is telling marketers a clear message: consumers are looking for great content. How do you deliver great content that's capable of captivating the consumer with something new, something they can grow to...

By andyrollerSocial MediaContent Marketing, industry, small business, Social Media, startups, statistics, Storytelling1 Comment

10JunJune 10, 2013

Assuming In Extremes About Social Media Isn’t Good For Anyone

Gaining balanced perspective for online creativity Some say social media is the only way to succeed in the business world, especially in the near future. Others say an online presence is completely unnecessary. Truth is, both are wrong. A presence won't be the silver bullet that creates and grows your business. On the other hand, if you're not online as a brand, it doesn't mean you're destined to fail. "The answer lies in how we view their [the customer] worth in the customer...

By andyrollerSocial Mediaamarillo, business, expio, fort worth, keller, london, Social Media, Social Media amarillo, texas, usa0 Comments

07JunJune 7, 2013

Our Business Core Values – Andy Roller

Transcript: From the beginning, our approach has been to give meaning, dignity and fun to our work. We want to provide a great place to work for our team members. We want to create engaged people who create engaged customers and constituents on behalf of the people we serve, the people who become clients. We contribute to our economy and we care about our world, but we want to help our clients extend the same type of care and the same...

By andyrollerSocial Mediaamarillo, Andy Roller, Company History, Consultant, Economy, Founded, Social Media, story0 Comments

15MayMay 15, 2013

5 Reasons Why We Shudder at the New Rippln App

You may have heard about a new so-called viral App called Rippln - you may have even been invited to join the "inner circle". Well, it's not viral yet. A video posted on YouTube boasts that users can become part of the beginnings of the next Facebook and make millions off of its success. They even claim that soon, the App will be more important than Email. We're cringing at every second the introductory video plays. Why? 1. Sure To Overpromise and...

By andyrollerSocial Mediaamarillo, Angry Birds, App, Facebook, future, industry, Instagram, News, Ponzi Scheme, Rippln, SMM, Social Media, Social News, technology, Twitter4 Comments

08MayMay 8, 2013

More than a like, give an experience

Building an experience I'd want for my customers "You're not looking for just any experience, you're looking for the experience." - Brian Solis, Founder Altimeter Group (more…)

By andyrollerSocial Mediaamarillo, Brian Solis, customer, experiences, Social Media, strategy0 Comments

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