Blog

Future of Social Media Strategy

happily shared via On The Record Future of Social Media Strategy with Brian SolisEric Schwartzman: Monday, April 22, 2013 | 1:43 p.m.  [Listen here] To make sure our online Social Media Training Bootcamp stays timely, I spoke to social media marketing analyst Brian Solis about his new book What’s the Future of Business – Changing the Way Business Create Experiences, which redefines the key elements of an effective social media strategy. (more…)

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About The Shorty Awards – Including Results

5th Awards Honors Engaging and Popular Social Users and Videos The Shorty Awards, an annual crowdsourced contest that honors the best social media users and Internet celebrities, announced winners Monday at a ceremony in New York City. We like the way they break down different uses for different accounts on YouTube, Twitter and other platforms. It's always enlightening and inspiring. A public Twitter vote determined the finalists, but a judging panel chose the final winners. Complete List of Shorty Awards Winners Activism: AgainstSuicide (@AgainstSuicide) Actor: Misha Collins (@MishaCollins) Actress (tie):...

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[Client Exhibit] WRCA Rodeo Documentary

About The Project We've been privileged to work with the Working Ranch Cowboys Association on a Pro Package level for the past year. One project, in particular, we've been excited about during that time is the new WRCA Rodeo Documentary. Our goal has been to raise awareness of the benevolent arm of the association: an active scholarship student program, and crisis fund for ranching families in emergencies. Plus, we hoped to increase loyalty among current members with a fresh outlook for the future of...

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POLL: Is Internet Security Becoming A Real Threat?

A recent story from The Telegraph stated, "Web slows under 'biggest attack ever'". Do you feel that Internet security is a serious threat? Share your answers below. [yop_poll id="2"]

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Ads Worth Spreading (Shared)

We love this article from Tom Fishburne - one of the best cartoonists around - called "Ads Worth Sharing". In the post, he highlights a handful of great video ads. When we come across marketing this good, we love sharing. Check out our top two choices from the article: Follow The Frog http://youtu.be/3iIkOi3srLo TNT: Push To Add Drama http://youtu.be/316AzLYfAzw

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Video equipment in a pinch (Staff Post)

By Expio Editor Joshua Godsey These days, smartphones's can provide a small-budget campaign the perfect platform to get video uploaded fast and easily. But, when it comes to generating professional video on a budget, Lens Pro To Go has become our staff choice resource for lens and other video and photography equipment. We first found them while attending the highly-recommended Home-Skool from Shade Tree Films. Lens Pro To Go offers a complete selection of every top DSLR Camera body or lens, on top...

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Structure of stories: Every great story will follow a predictable pattern. The five elements to any great story.

5 Crucial Elements To Any Good Story

Recently, we were able to hear from Matthew Luhn, a former member of Pixar Studio and a key cartoonist for the Toy Story Movie. He was speaking in Tulsa, Oklahoma as part of the Seeds Conference. He focused on teaching the timeless elements to any great story. What stood out to us was how simple - even predictable - they were. Exposition This is the character development phase of any story. In Star Wars terms, this is our first glimpse into the dull life...

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