We exist to... Give dignity, meaning, and fun to our work. Create engaged, existing and new customers thereby creating more good jobs and contributing to our economy and community. Master context while making great, sharable content. Clarify and amplify our client's offline social strengths, online. Why does your company exist? Read more from Expio Owner Andy Roller.
When should you be posting on your business Timeline? Is your audience getting your posts on time, when they're most connected, interested and ready to hear from you? Perhaps, with a little research, you'll see that your followers' activity peaks at different times than the focus of your posts. Let's face it, in all likelihood, the social media world isn't necessarily online during 9-5 business hours (when you and your marketing team are most likely going to post). How does...
Instagram says it now has the right to sell your photos In its first big policy shift since Facebook bought the photo-sharing site, Instagram claims the right to sell users' photos without payment or notification. Oh, and there's no way to opt out. New Instagram Policy Excerpt [READ MORE]... New Privacy Policy from Instagram Follow @Expio on Instagram
STUDYWe've helped Sonic Amarillo Build Engagement and Loyalty with the CODE WORD campaign They received 71 new likes in 7 days on mobile phones at the carhop How it works Everyday during the month of December, we've been publishing a CODE WORD like "Reindeer" or "Icicles" on the Sonic Amarillo Facebook and Twitter pages. Preparations began when we posted signs at all 18 carhops (to notify on location) and posted updates preceding December to Facebook, Twitter and website viewers.
happily shared via Business Insider Why Location-Based Services Like Foursquare Are Going To Become Big Businesses Location-based services is one of the hottest startup trends to have come out of the smartphone revolution of the past few years. But despite the hype, many people wonder what location-based services are really about, and whether they can be a real business. In a recent special report, BI Intelligence answers these questions. We: Present an overview through explainers of the most interesting location-based services including Foursquare, Shopkick and Groupon Now. Analyze case studies of promising business use of these platforms,...
“Picture yourself at sea, a hostile ship bearing down on you. You have a limited amount of gunpowder. You take all your gunpowder and use it to fire a big cannonball. The cannonball flies out over the ocean … and misses the target, off by 40 degrees. You turn to your stockpile and discover that you’re out of gunpowder. You die.” It's obvious that in this new world of online media, businesses are making Facebook and Twitter (as well as many...
Twitter Top Image: "Check out Cyber Monday at kylebyalenetoo !! XO http://instagr.am/p/SgArs8P9Vu/" - Kyle Richards (@kylerichards18) 3:04PM CST November 26. 2012 - On Twitter, "Cyber Monday" is trending. Is that surprising? We don't think so. It's trending because it fits what social media requires - something simple, catchy and shareable - to get people talking online. Lesson learned, now take action with your brand. Use these principles, with the help of the social writers at Expio, to build your brand. Get...
Chain Letter Claims Facebook Copyright Terms Can Be Changed happily shared via Daily News & MrViralNews 'New Facebook Guidelines' Chain Letter About Copyright Laws Still A Hoax A new Facebook hoax has duped some users into thinking they have legal ownership of photos, videos, messages and other content posted to their pages. They don't. The post, which has recently popped up in some users timelines, says: “In response to the new Facebook guidelines I hereby declare that my copyright is attached to all of my personal...
You may have already noticed a new orange flag under your "Pages" section of the Facebook News Feed page. Facebook is calling it the "Pages Feed". It comes as a potential attempt to answer the frustrations expressed by page ADMINS recently. Shrinking fan reach due to algorithm changes last October have reportedly decreased Weekly Total Reach on millions of business Timelines. Now, users can view page-only posts in a feed devoted to viewing the business, interest or organization pages you like. It comes...
How Southwest Connects With Passengers Should your business be using Instagram as a brand? Southwest Airlines thinks so. The popular airline has done their homework. Travelers are using smartphone apps like instagram more than ever. In order to align marketing efforts, Southwest went where people already were comfortable sharing - to the shareable world of smartphone photography, and to the largest and most-popular smartphone photo app in the world (Instagram). This reminds us of a key social media marketing principle: alignment. One of the most...
