The Simplest Brands of 2012
Download the full report PDF from Siegel+Gale
29Oct
24Oct
Infographic: Who Is The More Social Presidential Candidate?
How much does Social Media play a part in the 2012 elections? Obama certainly has the edge in social popularity. Will it make a difference on November 7? America will decide. Check out the comparision numbers from each candidate's Facebook, Twitter and YouTube platforms.Source: Public Twitter, Facebook and YouTube platforms from each respective candidate as of 11:00 a.m. CST, October 24, 2012 Twitter Romney: Tweets 1,296 Following 274 Followers 1,569,734 Obama: Tweets 7,283 Following 671, 342 Followers 21,291,253 Facebook Romney: 10,625,106 likes 3,499,015 talking about this Obama: 31,333,564 likes 2,884,682 talking about this YouTube Romney: Subscribers 25,993 Video...
16Oct
Edudemic: 10 Real-World Ways Schools Are Using Social Media
(happily shared) from edudemic.com Two big milestones were hit recently. First, the population of Earth hit 7 billion, more than double what it was fifty years ago. Second, the population on Facebook hit a billion users, meaning that roughly one in every six humans has a Facebook account, something that wasn’t remotely possible fifty years ago. Social media is changing the way we communicate. By extension, it’s also changing the way we get our information and how we learn. Rather than banning social...
15Oct
Forrester Report: How Social Media Is Changing Brand Building
Learn - Social media is now a brand building requirement, but not on its own Brand building strategy and social strategy are inextricably intertwined There are three strategic roles social should play to help build your brand Download the full report Error: Contact form not found.
11Oct
Time to grow your blog (via HubSpot)
Let’s get a little nostalgic for a second. Remember when you first started blogging? You probably thought of your blog as another marketing asset for your business. ‘Blog marketing’ meant “using a blog to market your business.” Your business was the center of your galaxy, and your various marketing assets – email, social media, landing pages, etc. – were all planets in your business’ marketing galaxy. Now you’re above and beyond beginner blogger status. You’re older and wiser. Instead of thinking...
27Sep
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14Sep
Relationships and Profit
Conventional business wisdom spawned the saying, "It's not personal, it's just business." We believe customers take the way you treat them very personally. At the end of a marketing campaign, most businesses count the number of tweets, website visits, Facebook friends and YouTube video views that they amassed during the campaign. At the end of your marketing campaign, you need to focus on how many new relationships you started and how many existing relationships you deepened to greater levels of consent. Although...
10Sep
Lessons from Instagram: Be Visual
# Weekend Hashtag Project, WHPBIRDSONAWIRE, September 10, 2012 It has taken the founders of Instagram less than a high school tenure to go from $0 to $1.2 billion in net worth (Business Insider). Instagram founder Kevin Systrom graduated from Stanford University, interned at Twitter, and worked at Google. He took what he learned from the top social sites on the planet to put in motion one radical idea: make taking photos easy and fun. In April, Facebook proved they value visual media by...
31Aug
The $1.3 Trillion Price Of Not Tweeting At Work (Fast Company)
Fast Company - The $1.3 Trillion Price Of Not Tweeting At Work Ryan Holmes | August 30, 2012 On June 6, Larry Ellison--CEO of Oracle, one of the largest and most advanced computer technology corporations in the world--tweeted for the very first time. In doing so, he joined a club that remains surprisingly elite. Among CEOs of the world’s Fortune 500 companies, a mere 20 have Twitter accounts. Ellison, by the way, hasn’t tweeted since. As social media spreads around the globe, one enclave...
23Aug
How Social Engagement Improves SEO
Many brands are realizing their business Facebook timeline has better SEO than their website, despite investments. They're both known as cute and cuddly animals, but Google's Panda and Penguin search algorithms have something else in mind than becoming a popular stuffed animal. They're cleaning up search results for Google. The goal: to place the highest-quality and most interactive websites on front-page searches. Read 10 things you need to know about Google Panda and Penguin from SEO expert Tom GreganExcerpt: "At its core, the Panda update...