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One Great Anecdote To Explain SEO Image 1
09Oct

One Great Anecdote To Explain SEO To Clients

[vc_row][vc_column][vc_column_text][x_author title="About the Author"] I got to bed early last night. I knew I needed to be rested to perform my best for the SEO presentation the next day. But as is often the case, when you have something important on your mind, it's hard to turn it all off and fall asleep. Driving through the cool autumn morning and sipping on a hot coffee I realized something. I pulled over and got out my phone, googling what's the difference between a...

By Online Search (SEO), PPC, , , 0 Comments
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A Beginner’s Guide to Mastering the Most Important Facebook Audience Insights
21Jun

Cut the Jargon and Meaningfully Understand Facebook Analytics

A Beginner’s Guide to Mastering the Most Important Facebook Audience Insights With So Many Metrics, Which Ones Are Most Important? Of the largest social media platforms, Facebook certainly offers one of the most robust analytics platforms. Facebook Insights provide many options including custom time frames showing numerous data points that show a lot of useful information about a page’s audience. If you’re reading this blog, you likely are wondering how to cut through all the jargon to get straight to...

By Social Media1 Comment
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Expio Recommends Ways to Be More Creative for Clients
30Apr

Top Ways Agencies Can Spark More Creativity into Everyday Tasks

Creativity isn’t just for designers. And it’s in demand by clients. [x_author title="About the Author"] If you’ve read Expio’s Providing Creativity blog, you know that clients demand and expect creativity in more than just graphics and logos. Agencies must evolve to inject creativity into all of their tasks. But, how do you develop or boost a creative mindset? Developing Your Creative Mindset Allen Garcie, associate professor of digital arts and graphic designer at Louisiana State University-Shreveport, taught a workshop to a group of American Advertising...

By Expio Values1 Comment
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Creativity is in high demand by your clients.
20Apr

A Marketing Agency’s No. 1 Priority: Providing Creativity

Creativity isn’t just for graphic designers. Smart agencies inject creativity into every task, because their clients demand it. [x_author title="About the Author"] We learned something poignant at a recent marketing and advertising conference: To a client, the most-important agency department is the creative department. This means, when clients entrust their hard-earned dollars to the skills of an agency, they expect that agency to assist them with creativity above all else. Creative skills come before business strategy, analytics, research, planning, communications and everything else...

By Expio Values1 Comment
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Why it pays to hire a team of experts to handle your digital marketing strategies.
12Mar

Why Outsourcing Digital Marketing Efforts Makes Dollars and Sense

Crunching the Numbers: Why Expio is a Cost-Effective and Hassle-Free Solution for Digital Marketing [x_author title="About the Author"] At Expio Digital Marketing, we put ourselves in our clients’ shoes. We challenge each other to ask the tough questions that we know our clients and their audience are asking. One question we ponder often is, “Why should a client hire us versus a team of full-time employees?” The answer is easy: Hiring Expio Digital Marketing is far less expensive than hiring a full-time...

By Content Marketing, Expio Values, Social Media, Websites and Apps, , , , 0 Comments
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01Mar

Facebook Recommendations and Reviews: Why They’re Critically Important to a Company’s Image

Four Reasons You Should Never Remove Facebook Reviews Online reviews and recommendations have become the way consumers make daily decisions. [x_author title="About the Author"] Before they hire a plumber or a dog trainer, buyers are researching their choices in a variety of ways. Consumers are checking sites like Yelp and Google, they’re asking friends in person and on social media, and they’re savvy enough to investigate each company’s Facebook page - including the reviews and recommendations. In fact, they’re using Facebook in...

By Social Media, , , , , , , 11 Comments
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26Feb

Our Best Single Tip to Improve SEO

By Joshua Godsey Produce blogs, or landing page content that answer low competition, high-traffic keyword queries in your area of expertise. [x_author title="About the Author"] SEO is about keywords. Keywords that trigger content. The goal here is to identify what keywords are opportunities, and then write content to answer them. Ask yourself a few questions in order to make this happen. Are you able to write expertly on your website for specific keywords? What keywords suggest the user wants to do business with...

By Online Search (SEO), , , , , , , , 1 Comment
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how to create a business facebook page.
22Jan

Eight Tips for Creating a Successful New Facebook Business Page

[x_author title="About the Author"] In Addition to a Website, Every Great Company Needs a Well-Strategized Facebook Presence Facebook is an excellent tool for businesses for a few huge reasons: brand awareness, lead generation and communication, to name a few. Setting up a Facebook business page is easy, but smart companies have a plan in place before getting started. It’s also important to get real about the amount of time and attention a company needs to give the platform. Here are eight steps for creating...

By Social Media, , , , , , , , , 2 Comments
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respond to every social media client
17Jan

How To Train Social Media Managers To Respond To Followers

[x_author title="About the Author"] Why it’s Critical to Respond to Every Social Media Follower, Even the Angry Ones Thanks (or no thanks) to social media, we’re inundated daily with bad news about good companies… an airline losing a beloved family dog; a cruise ship with a food-borne illness; a car manufacturer with a defect linked to accidents; a coffee chain changing up its rewards program. My first reaction is usually to be shocked, sad or mad. My second reaction is, “that company’s...

By Social Media, , , , , , , , , , , , 5 Comments
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Jody Reynolds, Expio Chief Relationship Officer
09Jan

Expio Digital Marketing Welcomes Jody Reynolds

New Expio Chief Relationship Officer Brings 17 Years Digital Marketing Experience Rule-Breaking Pioneer in Social Media and SEO   Expio has been following the career of Jody Reynolds for some time. Years ago, the company where Reynolds was working met with Expio to discuss digital marketing tactics. At a time when Facebook pages weren’t standard and iPad giveaways were a novel concept, Reynolds was hard at work implementing new strategies to earn digital marketing growth – even breaking a few rules along the...

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