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SEO Honesty Leads To Better User Experience, Results
05Dec

SEO Basics: Two Brutally Honest Questions You Should Ask Yourself About Your Website

[x_author title="About the Author"] SEO Honesty Leads To Better User Experience, Results Be honest. Why would anyone visit your website? Do users actually want or need the content on your website? There are moments in life where suddenly everything becomes clear. The day you decide to buy an engagement ring, for example. Well, when it comes to planning your newest website content, we suggest getting clarity. Like, extreme clarity – brutal, real, user-tested honesty. Ask friends. Ask family. Ask peers. Or, take it even further and...

By Expio Values, Online Search (SEO)0 Comments
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Common Mistakes All Bloggers Make And How To Turn Them To Your Advantage Expio Digital Marketing Blogging
25Oct

Common Mistakes All Bloggers Make And How To Turn Them To Your Advantage

Your Brilliant Blog Piece May Be Undermined By These Common Blunders I'm emerging from a fresh round of blog edits here at Expio HQ. Fresh on the mind are the common blogging mistakes we all make. Even the best marketers and bloggers make them. Whether keeping header capitalization styles consistent or not using consistent comma rules, you've probably slipped into at least a few of these mistakes when you've blogged. As a marketing agency, our blogging team submits their blogs to an...

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What is a good performing ad and how to know - Expio Digital Marketing
28Aug

So you got a lot of Reach on your ad. Who cares? Thoughts on true ad performance.

[x_author title="About the Author"] With $100 you can reach thousands of people. That's pretty amazing, right? The marketing tools of today are within a click's reach, and they boast incredible numbers. With Facebook, $50 and a click of that "Boost" button, you can reach thousands of people. And, you know what, tThere is something pretty cool about that. It’s definitely not like the old media where your ad success meant you hoped a lot of cars drove by your billboard. You anxiously hoped a...

By Blogging, Content Marketing, Expio Values, Online Search (SEO), PPC, Reports, Social Media0 Comments
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18Apr

How to Move Your Website to a New Address: An SEO’s Guide

[x_author title="About the Author"] Looking to freshen up your web presence with a new domain? Did your business recently rebrand or change its name? Find a better domain? Want to get away from ".net" or other uncommon addresses? We've got you covered. This guide will ensure you have a successful and SEO-sound site migration. We recommend checking your website daily for potential problems after following these steps. You'll likely notice your website's SEO will be affected for awhile. This is normal and to...

By Websites and Apps1 Comment
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17Oct

New AdWords Interface Design Rolls Out

[x_author title="About the Author"] Google Redesigns AdWords Interface The much-improved interface from AdWords came out to users last Wednesday. We think it's a big improvement over the previous design. Though, there are some bugs we've noticed, like text being cut off in certain spaces. But we're sure they'll correct those quickly. The look and feel is much cleaner and easier to navigate. We've found the new organization to be much more intuitive, easier to find where we want to go. That's probably the...

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How We Build Trust As An Agency Joshua Godsey - Expio
25Jul

How We Build Trust As An Agency

Quality, Weekly Communication Regular communication may be the most important thing that builds trust between an agency and the brand they represent. Digital marketing strategies require a lot of detail, planning, and execution. Those things simply can’t happen without regular check ins, updates, reports and collaborative communication. One email per week helps build trust by providing consistency. It also shows determination on the part of the agency. A succinct and strategically targeted email sent once a week will help both the...

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How to Link Instagram to Facebook for Social Media Admins
19Jun

How to Link Instagram to Facebook for Social Media Admins

[x_author title="About the Author"] View, Respond and Engage on Instagram Directly from Facebook Pages Facebook is attempting to make social media management on both Facebook and Instagram more easy. The new Facebook "inbox" (still rolling out to most admins) features the ability to view, and respond to engagement on Instagram profiles, right from the Facebook notifications area. This allows for desktop engagement on the Instagram account through Facebook. In other words, you can now like, and comment on Instagram comments straight from your...

By Social Media, 0 Comments
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What's AMP and Why Is It Important for Marketers? Expio Digital Marketing
16May

What’s AMP and Why Is It Important for Marketers?

[x_author title="About the Author"] Adding AMP Code to Your Business Site Could Immediately Increase Organic Traffic AMP results are earning more clicks than ever. Most websites aren't taking advantage. AMP, or Accelerated Mobile Pages, is an open-source project designed to make articles load faster when clicked from a Google search engine result page. They appear at the top of the page for searches in which AMP articles appear. As most things with Google, we don't know when exactly AMP articles are chosen to appear. But, we...

By Online Search (SEO)0 Comments
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Brand or sell? Entice or inform? Taking a Topical Approach to Blogging - Expio
29Mar

Brand or Sell? Entice or Inform? Taking a Topical Approach to Blogging

[author title="About the Author"] Brand or Sell? “Branding” has become one of the murkiest marketing terms on the Internet. It can basically mean anything. Branded content can mean a dozen different things. Branding can easily become inbred company rhetoric that only increases customer boredom. But branding can also lead to a direct approach to blogging that helps users get what they need. For our purposes, we’ll refer to branding as any written emphasis that speaks directly about a business or its services. In...

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whats with seo expio digital marketing our take
15Feb

What’s With SEO? Our Take

[author title="About the Author"] “The other day I was in some, whatever--coffee place. I don’t know, you can only be in six places—whichever one I was in.” - Comedian Louis CK “Hilarious” Your customer gathers information on the internet the same way that you do - from one of six places. We all go to Google (or Yahoo or Bing) and fill in that little search box. Every one of us clicks 'enter.’ Then comes the time to scan through the entries...

By Online Search (SEO)0 Comments
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