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06Apr

9 Facts that Prove Social Media has Changed the World Forever

[avatar user="chelsea" size="medium" align="right"]Chelsea Berg, Expio Blogger[/avatar] Facebook, LinkedIn, Instagram, Pinterest and Other Social Media Platforms' Impact From relationships to how we choose our next meal, Social Media has woven itself into the fabric of mankind. Overkill much? We don't think so. Check out the 9 Facts That Prove Social Media Has Changed the World Forever...   The Facts If Facebook were a country, it would be the third largest in the world. Two new users join LinkedIn every second. 25% of Facebook users check their account at least...

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4 Determining Factors for Successful AdWords - Expio Consulting
07Jan

4 Determining Factors for AdWords Strategy Success

Criteria for Conversion Success or Failure Four quick questions to ask yourself when starting a new AdWords campaign. 1. Website The url corresponding with each ad meets the needs of the searcher - Yes/No 2. AdWords Ad The Ad is relevant and compelling to the needs of the searcher - Yes/No 3. Keywords The keyword matches the needs of the searcher - Yes/No 4. Competition The ad and/or keyword is in a saturated market and is unable to compete - Yes/No   Contact Expio for more information about AdWords

By Online Search (SEO)0 Comments
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23 WAYS TO ACHIEVE “HIGH-QUALITY” WEBSITE STATUS
17Dec

23 Ways to Achieve “High-Quality” Website Status

A Google Expert's Checklist "This website doesn't load fast enough." "This website has duplicate content." "It needs quality content before Google will begin listing this site in Search." "Your site has a bunch of issues." "The Google listing for your business is all wrong." The phone rings. It's an SEO expert with a laundry list of problems you've never even heard of before. The person on the other end is telling you everything is wrong about your SEO, Google listing of website. These self-proclaimed SEO experts say your website...

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03Jul

Report on Social Media and the Patient Experience via TCU and Expio Consulting

Currently over 55% of patients engage with some form of social media. This report proves that number will continue to rise. 39% of respondents say they share medical information using social media. Contrary to the fears of many executives, patients tend to share positive experiences on social media. This report found though it's true that patients also do share bad experiences, it's far less common. Patients want to share their stories. And prospective patients want to read stories. Extended families and networks...

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Two dogs in a field of flowers - Expio Consulting
27Apr

I Haven’t Picked up a Camera In Weeks and My Facebook Page Is Loaded with Perfect Photos

[column type="one-half" fade_animation="in" fade_animation_offset="45px"]If you're looking for ways to make your page more visually-appealing, but lack photography skills, this is for you. If you're using stock photos for Facebook post images, this is for you. The plight of non-photographers A common conundrum for many Facebook admins is coming up with photos for posts. It's a commonly-known fact that photos and videos generates far more engagement than text-only posts. If you're not a photographer, this can be a daunting reality. Social Media is a marathon. It takes a...

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The NLRB and Legal Considerations of Social Media - Expio Consulting
23Apr

The NLRB and Legal Considerations for Employer’s Social Media Policies

European Sports Cars, Hot Dogs, and What To Do If An Employee Posts Embarrassing Images on Social Media It can be awkward. An employee catches the attention of Social Media and the effects of a not-so-good-for-PR post makes its way all the way to the top, potentially putting said employee on the chopping block. The story below reflects a reality that is becoming more and more common in the digital age. Here are two quick key points from the NLRB that will help...

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Photo in Photoshop - Expio Consulting
06Apr

How to Add Follower Recognition to Your Social Media Toolbox

[column type="one-half" fade_animation="in" fade_animation_offset="45px"] 3 Step Process Ding. The  sound on the phone's notification bar sounds and in pops a notification, "@KateOvens just tweeted you a photo".  As the app opens, you begin reading the tweet, and satisfaction from being recognized for a job well done sets in. The tweet reads all about how great your business is. It feels good, so, so good.[/column][column type="one-half" last="true" fade_animation="in" fade_animation_offset="45px"] [/column] Someone took the time to take a picture and write a positive experience about your company. This is what Social Media...

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Disappearing Likes - Expio Consulting
03Apr

Why is Facebook Removing Likes?

[column type="one-half" fade_animation="in" fade_animation_offset="45px"][custom_headline type="left" level="h1" looks_like="h1"]True Facts About Disappearing Likes That Will Make You Rethink Your Panic Attack.[/custom_headline][/column] [column type="one-half" last="true" fade_animation="in" fade_animation_offset="45px"] A recent move by the folks at Facebook headquarters has some page admins panicking. Why are numbers of likes - precious fans! - disappearing from the page? Keeping a close eye on the number of likes on a particular Facebook Page, many have noticed a worrying number of small losses. What's going on? The truth is, Facebook is not...

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20Mar

Understanding Facebook Check-Ins for Page Admins

UPDATE: Facebook has updated since this post was written. Admins are now able to engage more fully on check ins from users who use their page. Click on Notifications, then click Activity to find Check Ins in the Admin Toolbar Once you click Activity, you'll see Check-ins alongside Reviews, Mentions and Shares. [column type="one-third" fade_animation="in" fade_animation_offset="45px"] You already know about likes and comments, and shares - the "big three" of Facebook engagement. But, are you familiar with Facebook "Check-Ins"? Watch our short video for a...

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