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Illustration - Three Things Sales Leaders Need to Get Right Every Day - Expio Consulting
09Feb

3 Things Sales Leaders Need to Get Right Every Day

[block_grid_item]By Andy Roller[/block_grid_item] On a Google Hangout I recently interviewed John Sahid. We talked about sales training and managing others in sales, the relationship between sales and marketing, social media impact on B2B healthcare sales, and the best emails received or sent in terms of connecting for sales opportunities. Here are some quick takeaways- three key things that sales leaders need to get right: 1) Quickly show relevance and value. Enough said. 2) Tell the right economic story. Yes, it's changed, changing, and the...

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23Dec

Create the Perfect Holiday Brand Post With These Ideas

[author] Pick our brain. We're feeling generous this holiday season and want to give out some of the ideas that helped us form our content strategies this holiday season. If you're struggling to make the perfect holiday post on your business Facebook page, or Twitter, we think you'll find these useful. Check out some ideas to make your page shine this holiday season. Gift Ideas Feature one of the best products or services, or in this case Memberships, you have to offer for the holiday...

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How to easily feature staff on social media
24Nov

How To Easily Feature Staff on Social Media

[vc_row][vc_column][vc_column_text][custom_headline type="left" level="h4" looks_like="h4"]Three simple steps for uploading and sharing feature photos[/custom_headline] [pullquote type="left"]Take a picture of that guy or girl in the office that brings that joy, that brings that positive attitude to work, and share the joke that they told, or just share something about them and let some fun and some humor get out there on the Facebook page. [/pullquote] Hey, I'm Joshua Godsey, Social Media Writer for Expio Consulting. I wanted to talk about how to feature your staff on...

By Expio Values, Social Media, 1 Comment
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17Nov

Traits of Successful Brands on Social Media

[custom_headline type="left" level="h4" looks_like="h4"]Participation in the creative process key[/custom_headline][clear] [x_video_embed type="16:9"][/x_video_embed] [pullquote type="left"]The clients that really succeed are the ones that collaborate. They work with you. So they answer the questions. [/pullquote] TRANSCRIPT: In this business we've learned a couple things about what we like and what we don't like. The main thing we don't like are clients that we don't like. So let me give you a little bit of information on clients that we like and honestly, clients that succeed well with...

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Why We Love Super Simple Video Blogs - Expio Consulting
03Nov

Why We Love Super Simple Video Blogs & What We’re Doing About It

[custom_headline type="left" level="h4" looks_like="h4"]Video is a highly engaging platform. So, we thought we'd start doing some of our own.[/custom_headline] [x_video_embed type="16:9"][/x_video_embed] [clear] [pullquote type="left"] Video is great for creating simple, low-production tips and tricks in your industry. [/pullquote] "Chief Social Media Evangelist" "Profit Innovator" "Social Media Rockstar" [clear] We are doing more video blogs. Hooray! We want to discuss various topics with you that we think can be really helpful for anyone starting and developing online marketing. Sometimes it will be a few minutes of me (Andy) talking, or maybe...

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24Oct

Why Your Social Media Isn’t Working

[custom_headline type="left" level="h4" looks_like="h4"]If you’re not doing a good job of taking care of your customers offline, social media will just make you worse.[/custom_headline] [x_video_embed type="16:9"][/x_video_embed] [pullquote type="left"] Maybe you’re just pushing yourself on people. So, social media is a conversation. It’s not a place just to always talk and never listen. [/pullquote]So first reason it may not be working is you suck. If your business sucks, if you’re not doing a good job of taking care of your customers offline, if your service...

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01Oct

Achieving S.M.A.R.T Goals with Asana

I came across SMART goals a couple of years ago as a way to set realistic goals that address the problems of ambiguity and irrelevance. SMART stands for: Specific – Target a specific area for improvement. Measurable – Quantify or at least suggest an indicator of progress. Assignable – Specify who will do it. Realistic – State what results can realistically be achieved, given available resources. Time-bound – Specify when the result(s) can be achieved. Rather than setting a goal like: Be the best Ruby on Rails...

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17Sep

Facebook Post “Reach” Is Declining and What to Do About it

Consider "Boosting" Posts regularly As you may have noticed, while social media use and engagement continue to rise, Facebook organic (not boosted) reach has been on the decline.

 Some see this as a negative, but it's not. Facebook, now a public company, has had to grow up and actually meet quarterly earnings. So, they've decreased the ability of brands to get the kind of reach they once had without spending some money. We've tracked our client pages and we've seen this decline first...

By Expio Values, Social Media, 0 Comments
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20Jun

5 Evidences that Prove Social Media is Making Business Better

1. Brands are now listening more than ever Great customer experiences start with knowing the customer. That's easier than ever thanks to the thousands of comments on brand posts everyday. This vast stockpile of user-submitted information has proven itself to be a powerful tool in the hands of business leaders, enough to translate into executive action. And it's awesome. About 50% of companies say social business has improved marketing optimization, customer experience and brand health (Altimeter Group). 2. Results are easier to track New tools for data...

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20Jun

Social Media & Medical (Google Presentation)

ContributorsJoshua Godsey & Andy Roller Patient-Centered Social Media The New Bedside Manner Case study by Expio including a Google presentation of social media campaigns and results for featured clients in the medical field. Click to open in a new window What the presentation includes: Social Media for Medical explained Social media gives medical specialists the perfect platform to share quick, easy, informative and useful information to an audience. Becoming a go-to resource on social media means they'll look to you when they need medical services. Results Screenshots of real engagement...

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