Facebook is giving users the ability to customize the kind of ads they see. If they don't like it, they can now tell Facebook and Facebook will try again with another ad it thinks you might like more. This doesn't mean ads are going away, or will appear less often, however. It just means you have more control of the ads you see. For businesses, this is yet another example where great content is more important than ever. If you aren't...
Ok, maybe that headline was a bit dramatic. Still, we got your attention. A new study suggests taking brief mental breaks improves performance on a prolonged task. While the claim that taking a break at work helps improve performance may not be revolutionary to most of us, it's nice to see scientific support. Stepping back from tasks at work actually improves focus throughout the day and improves daily performance. Meanwhile, we're finishing this blog from opening day at Palace Coffee Co.'s new location 5 blocks...
This blog post (shared from jeffbullas.com) is by guest author Jason Parks, Owner of The Media Captain. Follow him at @TheMediaCaptain on Twitter.These tips are on par and really helpful. We've been using these tactics for a long time and have seen results on a daily basis from these practices. Developing a character for your brand posts, sharing staff stories and more are crucial strategies for producing great and share-worthy content on brand social media platforms. Case Analysis We broke down insights for a client of ours, Panhandle...
[vc_row][vc_column width="1/1"][author][blockquote type="left" cite="Gospel of Matthew"]"Whoever has will be given more... Whoever does not have, even what they have will be taken from them."[/blockquote][feature_headline type="left" level="h3" looks_like="h3" icon="pencil-square-o"]Custom Selected News Feed[/feature_headline][text_output]In his book Outliers Malcolm Gladwell demonstrates a principle he calls the "Matthew Effect". Essentially, the idea is that when a person gets an early opportunity or a more-lengthy opportunity, it leads to a multiplication of opportunity in the future. And though we can't fully explain the idea (read the...
Did you know there are several different kinds of Facebook ads? Traditional Facebook ads appear on the sidebar. On the other hand, boosted posts appear in the user's News Feed. This is a critical difference. So, which should you choose and why? Is there a good strategy to keep in mind for using them in different scenarios? [custom_headline type="left" level="h4" looks_like="h4"]Traditional Facebook ads appear in the user's sidebar[/custom_headline] [image type="none" float="none" info="none" info_place="top" info_trigger="hover" src="3338"] [custom_headline type="left" level="h4" looks_like="h4"]Boosted posts appear in the...
Is Facebook on the decline? There are many opinions out there, but I've shared screenshots below of an email exchange I recently had with Andy Roller, Expio Lead Consultant on the subject. He shares brief and helpful insights on how Expio Consulting sees and plans to handle the changes... [image type="none" float="none" info="none" info_place="top" info_trigger="hover" src="3319"] [image type="none" float="none" info="none" info_place="top" info_trigger="hover" src="3324"] [image type="none" float="none" info="none" info_place="top" info_trigger="hover" src="3320"] [image type="none" float="none" info="none" info_place="top" info_trigger="hover" src="3323"] [image type="none" float="none" info="none" info_place="top" info_trigger="hover" src="3321"] [image type="none" float="none"...
Shane Gibson, author of several Social Media books, including Sociable!: How Social Media is Turning Sales and Marketing Upside Down and Guerrilla Social Media Marketing: 100+ Weapons to Grow Your Online Influence, Attract Customers, and Drive Profits, took to Twitter today to fabricate some ideas which represent the exact opposite of what is good and true about social media. He gave us a nasty picture of some of the thoughts and practices that some businesses and their leaders use everyday. We can...
Buffer App, one of our most-used tools in the office (it helps us easily schedule out posts for brand pages on a calendar), just put out a fantastic blog titled, "The Ideal Length of Everything Online, Backed by Research." It's a super helpful post that breaks down the research to tell things like how many words should be in a blog headline, or a tweet. We highly recommend you go take a look and learn from it. The Ideal Length of Everything...
[author][line][column type="one-third" fade_animation="in" fade_animation_offset="45px"][blockquote type="left"]One way to break through and get creative as a brand content publisher is to identify, memorize and script as the brand's ideal character.[/blockquote][/column][column type="two-thirds" last="true" fade_animation="in" fade_animation_offset="45px"]Facebook, Twitter and Instagram have made being a brand more like being a helpful friend. Everyday, successful social media-driven companies are posting useful, enjoyable and informative content for their audiences. It's an everyday kind of thing. And if you find yourself struggling to get creative after months of pushing out...
Be a master of context In the elevator, at the gym or in line at the coffee shop, there's a micro-moment happening. Sometimes, companies tend to think their Facebook page is an ongoing digital conference. But, it isn't. They're posting information to one person in one place in one moment. Become a master of context. What's the weather like? What are the biggest obstacles your customers are facing? It's this context that should determine how you formulate what to offer in...
