Content Marketing

typing on a laptop
04May

How to Create an Editorial Calendar

The experts at Expio Digital Marketing explain why your business should be using an editorial calendar to stay organized. What is an editorial calendar? An editorial calendar is a virtual workflow that allows those in the publishing industry to coordinate tasks among writers, editors and other publishing roles from the time of assigning a project until its deadline. In simpler terms, an editorial calendar is a schedule of the content that you want to post, plan to post and need to post....

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Why it pays to hire a team of experts to handle your digital marketing strategies.
12Mar

Why Outsourcing Digital Marketing Efforts Makes Dollars and Sense

Crunching the Numbers: Why Expio is a Cost-Effective and Hassle-Free Solution for Digital Marketing [x_author title="About the Author"] At Expio Digital Marketing, we put ourselves in our clients’ shoes. We challenge each other to ask the tough questions that we know our clients and their audience are asking. One question we ponder often is, “Why should a client hire us versus a team of full-time employees?” The answer is easy: Hiring Expio Digital Marketing is far less expensive than hiring a full-time...

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What is a good performing ad and how to know - Expio Digital Marketing
28Aug

So you got a lot of Reach on your ad. Who cares? Thoughts on true ad performance.

[x_author title="About the Author"] With $100 you can reach thousands of people. That's pretty amazing, right? The marketing tools of today are within a click's reach, and they boast incredible numbers. With Facebook, $50 and a click of that "Boost" button, you can reach thousands of people. And, you know what, tThere is something pretty cool about that. It’s definitely not like the old media where your ad success meant you hoped a lot of cars drove by your billboard. You anxiously hoped a...

By Blogging, Content Marketing, Expio Values, Online Search (SEO), PPC, Reports, Social Media0 Comments
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6 Strategies for Writing Great Business Blogs - Expio
25Jul

6 Strategies for Writing Great Business Blogs: For Agencies and Marketers

[author title="About Joshua"] There are thousands of new business blogs being published online everyday. To earn a new customer from blogging as a business, it takes strategy, and attention to detail. Competition is fierce. And the "noise" is loud. Attention from readers is hard to come by. If you're writing new blog content for an agency, or your own business, this post is for you. Do You Care Enough? It might seem over simplistic, but do you care enough about this content? It's easy...

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Two dogs in a field of flowers - Expio Consulting
27Apr

I Haven’t Picked up a Camera In Weeks and My Facebook Page Is Loaded with Perfect Photos

[column type="one-half" fade_animation="in" fade_animation_offset="45px"]If you're looking for ways to make your page more visually-appealing, but lack photography skills, this is for you. If you're using stock photos for Facebook post images, this is for you. The plight of non-photographers A common conundrum for many Facebook admins is coming up with photos for posts. It's a commonly-known fact that photos and videos generates far more engagement than text-only posts. If you're not a photographer, this can be a daunting reality. Social Media is a marathon. It takes a...

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