Facebook-f Twitter Instagram Linkedin-in


Facebook-f Instagram Linkedin-in

INSIGHTS

INSIGHTS

Expio Values

05Jan

Human-First Marketing in the Age of AI: A Framework for 2026

The AI revolution in marketing is here. And it's making everything worse. Not because the technology is bad. Because we're using it wrong. Walk through LinkedIn right now. Post after post of AI-generated "insights" that say nothing. Open your inbox. Email after email that's clearly templated, personalized with your name but obviously mass-produced. Visit competitor websites. Blog after blog that reads like it was written by the same algorithm. The technology got better. The marketing got worse. This is the paradox we're living in...

By Blog, Blogging, Content Marketing, Expio Values, , , , , , 0 Comments
Read more...
05Jan

The Whiplash Years: How Digital Marketing Survived 2020-2025

The last five years broke every marketing playbook ever created. 2020: A global pandemic emptied offices overnight. In-person events vanished. Sales cycles stretched. Budgets evaporated. Marketing teams scrambled to figure out virtual everything while wondering if their jobs would survive the quarter. 2021-2022: The pendulum swung hard. E-commerce exploded. Digital ads got more expensive. Everyone became an "expert" in short-form video. Then came the algorithm changes (weekly, it seemed) making yesterday's winning strategy today's wasteful spend. 2023: Layoffs swept through tech. Marketing departments...

By Blog, Content Marketing, Expio Values, , , , , , 0 Comments
Read more...
08Dec

The Attribution Illusion: Why You Can’t Track Everything (And Why That’s Actually Good News)

Introduction "Which channel drove that conversion?" It's the question that launches a thousand spreadsheets. The quest for perfect attribution. The belief that if we could just track everything perfectly, we'd finally know what's working. Here's the truth marketing consultants won't tell you: Perfect attribution is impossible. Always has been. Always will be. And the obsession with tracking every micro-interaction is costing you money, time, and probably your sanity. The good news? Once you understand why attribution is broken, you can focus on what actually...

By Blog, Expio Values, Reports, , 0 Comments
Read more...
Company Culture: Ensuring Time For Learning and Curiosity
22Dec

Company Culture: Ensuring Time For Learning and Curiosity

Expio builds in time for employees to learn new skills and feed their professional passions. By Caylee Hanna, Expio Intern A key component of working at Expio is continued education. The digital marketing field is quickly evolving, and it’s an employee requirement at Expio to stay on top of our field, so we can serve our clients in the best ways possible.  We chatted with Expio Chief Relationship Officer Jody Reynolds to get her thoughts on continued professional learning as part of a...

By Expio Values0 Comments
Read more...
Fostering A Low Stress Work Environment
09Dec

Fostering A Low Stress Work Environment

How to build a work culture where teams thrive and succeed. We sat down with Expio Chief Relationship Officer Jody Reynolds to discuss ways companies can keep employees engaged, rewarded and fulfilled. How can businesses provide a low-stress work environment? Jody: One of the ways to foster a low-stress work environment is to have clear core values as a company. At Expio Digital Marketing, Founder and CEO Andy Roller established those for us years ago. Expio’s three core values are: “No ASAP, No...

By Expio Values0 Comments
Read more...
light trails on rush hour traffic at night
14Oct

How Clients and Agencies Should Treat Each Other

A Case for Staying True to Our Expio Core Values and Using Karma to Create Educational Opportunities About the Author Sometimes what goes around really does come around.  We had a client that started out a great fit with Expio. There was mutual respect and great communication.  Then, leadership changed on their end, and suddenly we found ourselves challenging our own three core values, which are: Expio Core Values No BS: Be honest and transparent. We don’t tolerate lying, evading or deceiving internally or from...

By Expio Values0 Comments
Read more...
Andy Roller speaking in front of an audience.
01Oct

How to Get People to Answer Emails, Make Decisions and Be Responsive

Expio Founder and CEO Andy Roller explains how to win the war for attention, follow up and responsiveness. Excerpts from Andy Roller at American Advertising Federation-Amarillo speaking engagement: I have five kids, and three of them have iPhones. In the event I need to get in touch with someone, I’ll text and call them, and nobody responds within a reasonable amount of time. I’m thinking, “I am paying over $300 a month to provide everybody a phone. Somebody answer the phone! What’s...

By Expio Values, Sales, Tech0 Comments
Read more...
woman on laptop
02Jul

How to Be a Rockstar Intern

16 Key Steps For Landing a Great Internship and Making the Most of It. About the Author In today’s competitive landscape, a meaningful internship can make or break a college graduate hoping to land a job in his or her field. Internships are just as much about worthwhile connections and great recommendations as they are new experiences and broadened skill sets. Internships stand out on a resume. They signify that a student was willing to juggle his or her school schedule and commit...

By Expio Values0 Comments
Read more...
Chart and magnifying glass
12May

Does Your Agency Make You Feel Like an SEO Expert?

If You Don't Feel Like a Subject Matter Expert When it Comes To Your SEO Strategies, Your Agency Might Be Letting You Down. So, how's it going with your SEO monthly reports? If you're an Expio Digital Marketing client and a subscriber to our SEO service, you know that our monthly reports are a huge part of our offerings. Why? Because we need to prove to you - every month - that we're completing a valuable and worthwhile service for you. And we need...

By Expio Values, Online Search (SEO), Reports0 Comments
Read more...
30Mar

9 Tips for Virtual Meetings That Actually Kick Butt

During self quarantine, excellent communication and time management are important. Here are some ideas for improving your next virtual video meeting. About the Author Most of us are working from home during the COVID-19 pandemic. But, are we keeping up regular communications with our teammates, clients, business partners and others who play an important role for our work? ?  It’s more important than ever to communicate at a high level and to make sure work life feels as normal as possible so teammates...

By Expio Values, Tech1 Comment
Read more...