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INSIGHTS

INSIGHTS

Expio Values

Working from home
26Mar

Defeat Quarantine: 3 Marketers Share Their Productivity Hacks For Working At Home

How to stay focused when working from home: Tips from Expio leadership. About the Author Create a comfortable space for working from home. Vitamin D from sunlight is a great energy boost! We’re all now dealing with scary, uncertain times, and social distancing is completely upending our normal routines. During this nationwide quarantine, many of us are being asked to avoid the office to prevent the spread of COVID-19. Yet, for those of us in marketing, advertising and other creative fields, the work must continue....

By Expio Values, News0 Comments
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19Mar

Ideas For Our Clients During COVID-19 Pandemic

Let's protect our teams and best serve those in greater need. Like you, I'm watching the most recent updates on COVID-19 and thinking of so many friends who are struggling through this time. Get creative to keep excellent communications while your team works remotely. Yes, at Expio we're working from home, keeping our distance, and washing our hands. We will continue to work hard for our clients, especially those who are struggling the next few months. I want to encourage all of you, all...

By Expio Values, News0 Comments
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Expio Recommends Ways to Be More Creative for Clients
30Apr

Top Ways Agencies Can Spark More Creativity into Everyday Tasks

Creativity isn’t just for designers. And it’s in demand by clients. About the Author If you’ve read Expio’s Providing Creativity blog, you know that clients demand and expect creativity in more than just graphics and logos. Agencies must evolve to inject creativity into all of their tasks. But, how do you develop or boost a creative mindset? Developing Your Creative Mindset Allen Garcie, associate professor of digital arts and graphic designer at Louisiana State University-Shreveport, taught a workshop to a group of American Advertising Federation...

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Creativity is in high demand by your clients.
20Apr

A Marketing Agency’s No. 1 Priority: Providing Creativity

Creativity isn’t just for graphic designers. Smart agencies inject creativity into every task, because their clients demand it. About the Author We learned something poignant at a recent marketing and advertising conference: To a client, the most-important agency department is the creative department. This means, when clients entrust their hard-earned dollars to the skills of an agency, they expect that agency to assist them with creativity above all else. Creative skills come before business strategy, analytics, research, planning, communications and everything else in...

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Why it pays to hire a team of experts to handle your digital marketing strategies.
12Mar

Why Outsourcing Digital Marketing Efforts Makes Dollars and Sense

Crunching the Numbers: Why Expio is a Cost-Effective and Hassle-Free Solution for Digital Marketing About the Author At Expio Digital Marketing, we put ourselves in our clients’ shoes. We challenge each other to ask the tough questions that we know our clients and their audience are asking. One question we ponder often is, “Why should a client hire us versus a team of full-time employees?” The answer is easy: Hiring Expio Digital Marketing is far less expensive than hiring a full-time team:...

By Content Marketing, Expio Values, Social Media, Websites and Apps, , , , 0 Comments
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SEO Honesty Leads To Better User Experience, Results
05Dec

SEO Basics: Two Brutally Honest Questions You Should Ask Yourself About Your Website

About the Author SEO Honesty Leads To Better User Experience, Results Be honest. Why would anyone visit your website? Do users actually want or need the content on your website? There are moments in life where suddenly everything becomes clear. The day you decide to buy an engagement ring, for example. Well, when it comes to planning your newest website content, we suggest getting clarity. Like, extreme clarity – brutal, real, user-tested honesty. Ask friends. Ask family. Ask peers. Or, take it even further and perform...

By Expio Values, Online Search (SEO)0 Comments
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What is a good performing ad and how to know - Expio Digital Marketing
28Aug

So you got a lot of Reach on your ad. Who cares? Thoughts on true ad performance.

About the Author With $100 you can reach thousands of people. That's pretty amazing, right? The marketing tools of today are within a click's reach, and they boast incredible numbers. With Facebook, $50 and a click of that "Boost" button, you can reach thousands of people. And, you know what, tThere is something pretty cool about that. It’s definitely not like the old media where your ad success meant you hoped a lot of cars drove by your billboard. You anxiously hoped a lot...

By Blogging, Content Marketing, Expio Values, Online Search (SEO), PPC, Reports, Social Media0 Comments
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How We Build Trust As An Agency Joshua Godsey - Expio
25Jul

How We Build Trust As An Agency

Quality, Weekly Communication Regular communication may be the most important thing that builds trust between an agency and the brand they represent. Digital marketing strategies require a lot of detail, planning, and execution. Those things simply can’t happen without regular check ins, updates, reports and collaborative communication. One email per week helps build trust by providing consistency. It also shows determination on the part of the agency. A succinct and strategically targeted email sent once a week will help both the...

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13Jun

Your Business By The People For The People

People want to interact with friendly company representatives and they want a personalized experience. It’s important to make the most out of the time you have with each client. By building relationships, you implement trust and respect which in return will make it easier to communicate and understand each client's goals. Since that first contact is so important, you want to make the experience a good one for your customers. Listed below are a few ways Expio makes people their business: ...

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