Social Media

The Little Big Things by Tom Peters (Recommended)

Expio staff are always looking for a great resource. This is a book that inspires actions that shape the best industry principles, uses and philosophies and produce a healthy and vibrant company tactic. We recommend The Little Big Things 163 Ways To Pursue Excellence. Peters gives fresh insight into the small things that make companies great. Often infused with his signature sarcasm and humor, the 163 chapters are worth every moment. Tom's new book, The Little BIG Things, is a compendium of...

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Twitter, American Express Let Users Buy With Hashtag

Another example of aligning business with social media USA Today published a story this morning about a new offer from Twitter and American Express. Users now have the option of purchasing with hashtags by syncing their personal Twitter account on American Express' website. READ MORE... happily shared via USA Today Here's how it works: when a user sees an item they want to purchase, they type a special hashtag. For example, American Express is offering a $25 gift card for $15 users can snag...

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Autonomy at work

How To Create Autonomy

Social media works when brands portray autonomy among posts Motivating factors Scientists and sociologists are finding fascinating data about how people are motivated. We aren't the simple, robotic creatures we've often characterized ourselves as. Money, particularly, has been overwhelmingly placed as first-place in terms of the force behind employee improvement. But, is this really true? Generally, does a higher paid employee simply create better results? No. Dan Pink, in particular, has been amplifying the message of what motivates us. We are motivated by many things beyond simple...

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Timeless Needs Shape Future

In June of 2007, the iPhone was released. It marked the beginning of a streamlined world in which millions could now use a device housed in their pocket to make every choice imaginable with consultation from online data. It's hard to quantify how much things have changed under the new landscape of digital interactivity. Everything from purchasing a new television, to finding a spouse has been re-modeled in light of what's essentially quick, easy-driven media technology. The question is, where are we...

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Staff Picks: Super Bowl Commercials

Get Happy - Volkswagon It gets better every time you watch it. Believe us, we know from experience. http://youtu.be/9H0xPWAtaa8 Farmers - Ram Trucks This powerful 2-minute story about hard-working farmers sends chills down the spine the first time. The flow of the commercial is thematic and captivating. http://youtu.be/AMpZ0TGjbWE

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[Shared] New York Biotopes Video

http://vimeo.com/squaredesign/nybiotopes My bachelor graduation project „New York Biotopes“ deals with abstract plants and creatures, which change their forms because of insufficient living space and adapt themselves to the surroundings of the metropolis New York City. A type of metamorphosis, where the newly developed vegetation assimilates elements of the city and makes them useful for their own purposes. These creatures and plants, partly mechanical, partly organically in appearance, spread more and more over the city and fill it up with life. My...

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Facebook Graph Search

Facebook Amps Up Its Search & What That Means for You

Imagine this scenario: you need to choose a restaurant for an important event, like a date or birthday party. But, you're new to the area and need recommendations. Most of the time, you would go to Google with a search like, "restaurants nearby" or, for example, if you want to eat Italian, "Italian restaurants".  But, you're smart. You need real reviews from people in order to find the perfect place. So, you go to one of our traditional favorites, Yelp!. There, you...

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Why We Exist

We exist to… Give dignity, meaning, and fun to …

We exist to... Give dignity, meaning, and fun to our work. Create engaged, existing and new customers thereby creating more good jobs and contributing to our economy and community. Master context while making great, sharable content. Clarify and amplify our client's offline social strengths, online. Why does your company exist? Read more from Expio Owner Andy Roller.

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Timing Brand Facebook Posts Per Industry

When should you be posting on your business Timeline? Is your audience getting your posts on time, when they're most connected, interested and ready to hear from you? Perhaps, with a little research, you'll see that your followers' activity peaks at different times than the focus of your posts. Let's face it, in all likelihood, the social media world isn't necessarily online during 9-5 business hours (when you and your marketing team are most likely going to post). How does...

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