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INSIGHTS

INSIGHTS

Insights

02Feb

Your Team Isn’t Broken. Your System Is.

Before blaming your team and hiring better people: Try creating better systems, first. If... A client is frustrated or leaving. A team member is confused or stuck. A deadline gets missed or a handoff breaks down. It’s probably not because someone is lazy or bad at their job. It’s probably because the system is outdated or broken. As a leader I’ve lived this. I’ve caused it. And I’ve let it slide too long before finally fixing it. The truth is that friction or loss usually comes from...

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26Jan

Rebellion Looks Different Now

As a kid, rebellion looked like rock music, late nights, middle fingers to the system, and living life on my own terms. It was doing the opposite of what I felt "the system" or my parents or school expected of me. Now? It looks like waking up early, drinking a gallon of water, hitting two workouts, eating clean, taking cold showers, reading and learning, stacking and attacking high priority tasks, and doing it all again the next day, every day. Why? I...

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20Jan

Lead Like Phil, Execute Like MJ

I grew up watching the ‘90s Bulls like they were a religion. Michael Jordan was unstoppable. Pippen was smooth. Rodman was wild. And in the middle of that controlled chaos was Phil Jackson: the calm one, the Zen master, the coach who somehow got all these alpha personalities to play as a championship team. I didn’t realize it back then, but Phil Jackson was teaching leadership. His book Eleven Rings is one of the best guides I’ve read on managing people, aligning...

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12Jan

Backing Into Better Marketing

I’ve been reading three wildly different books lately. Charlie Munger’s Poor Charlie’s Almanack, Aristotle’s Nicomachean Ethic, and Richard Feynman’s Six Easy Pieces. One is a billionaire investor’s collection of mental models. One is ancient Greek philosophy about virtue and the good life. One is a Nobel Prize–winning physicist explaining the foundations of reality to undergraduates. Not exactly a normal business reading stack. But taken together, they provide some great reminders and ideas. Good outcomes require visible thinking. Failure is usually predictable. And progress depends...

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05Jan

Trust is King in Business Relationships, but it is NOT Strategy. Here’s Why:

If you run a services business, you’ve probably heard this before:“We trust you. Just keep doing what you’re doing.”At first, that feels great.No micromanaging. No constant questions. No second guessing. Just freedom to do your work and deliver results.But here’s the uncomfortable truth I’ve learned the hard way.Trust without reciprocal effort is not a strategy. It’s a delay. And eventually, it becomes a problem.A successful client relationship is not built on blind trust. It’s built on shared understanding, clear expectations,...

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05Jan

Human-First Marketing in the Age of AI: A Framework for 2026

The AI revolution in marketing is here. And it's making everything worse. Not because the technology is bad. Because we're using it wrong. Walk through LinkedIn right now. Post after post of AI-generated "insights" that say nothing. Open your inbox. Email after email that's clearly templated, personalized with your name but obviously mass-produced. Visit competitor websites. Blog after blog that reads like it was written by the same algorithm. The technology got better. The marketing got worse. This is the paradox we're living in...

By Blog, Blogging, Content Marketing, Expio Values, , , , , , 0 Comments
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05Jan

The Whiplash Years: How Digital Marketing Survived 2020-2025

The last five years broke every marketing playbook ever created. 2020: A global pandemic emptied offices overnight. In-person events vanished. Sales cycles stretched. Budgets evaporated. Marketing teams scrambled to figure out virtual everything while wondering if their jobs would survive the quarter. 2021-2022: The pendulum swung hard. E-commerce exploded. Digital ads got more expensive. Everyone became an "expert" in short-form video. Then came the algorithm changes (weekly, it seemed) making yesterday's winning strategy today's wasteful spend. 2023: Layoffs swept through tech. Marketing departments...

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30Dec

Visualize Failure, Not Success: A Counterintuitive Protocol That Works

I’m 14 days into Phase 3 of the LiveHard program. Almost halfway through. Just 16 days away from completing the full LiveHard year.If you're not familiar with 75Hard or LiveHard it's worth checking out. It's a mental toughness program and includes a difficult list of daily tasks (e.g. 2 workouts - one has to be outdoors no matter the weather; 1 gallon of water, reading requirement, strict diet, 5 minute cold shower, more...)Visualization isn’t required in Phase 3. But it...

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23Dec

Make a List. Check it Twice. Get it Done.

Why the smartest people I know run on checklists I’ve been deep into reading Poor Charlie’s Almanack this month. It’s one of those books that punches you in the face with wisdom, then laughs at you for not learning it sooner. What’s wild is that Charlie Munger, one of the sharpest thinkers of our time, didn’t place his bets on brilliance or instinct. He placed them on process. Repetition. Discipline. And especially... checklists. There’s a quote in the book that stopped me...

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16Dec

1 Solution Saturday – On Sunday This Week

It's been 37 weeks of writing these without missing a week...until this week. I got married Friday morning to my favorite person, so I feel like I get a pass. It was just us and a minister and photographer in Sedona, AZ. We climbed up (yes, in our wedding clothes) Cathedral Rock at sunrise for the ceremony and it was EPIC. This week, here are 7 highlights that are some of my favorites from the last 37 weeks (links included): Action builds confidence. Hesitation...

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