The 2025 Marketing Audit: Why January Goals Fail By February
Introduction Every December, the same cycle repeats. Leadership teams gather for strategic planning sessions. Someone opens a fresh spreadsheet. Goals get set like: "Increase website traffic by 40%." "Double our social media engagement." "Launch that rebrand we've been talking about." By February, 73% of those plans are already off track or abandoned entirely. The problem isn't a lack of ambition. It's a lack of infrastructure. You're building 2026 goals on a 2025 foundation that may be cracked, outdated, or misaligned with how marketing...
