SEO Archives - Expio Digital Marketing

recent google algorithm update november 2019

15NovNovember 15, 2019

What SEO Marketers Can Learn from Google’s Recent November Update

[vc_row][vc_column][vc_column_text][x_author title="About the Author"][/vc_column_text][vc_column_text] Search Engine Journal Study Provides 3 Takeaways As Seen From Google's Recent Activity "Recovery" is the word Search Engine Journal used. Partly because many SEOs have found that their rankings are dropping, partly because evidence of the impact of recent Google algorithm updates has been surprising to many of us who follow Google's activity closely. Read the full SEJ article about November Google updates and their impact here. So, how's your "recovery" going? There are three things we can learn from...

By andyrollerOnline Search (SEO)algorithm, BERT update, Google update, SEO, SEO strategy0 Comments

One Great Anecdote To Explain SEO Image 1

09OctOctober 9, 2019

One Great Anecdote To Explain SEO To Clients

[vc_row][vc_column][vc_column_text][x_author title="About the Author"] I got to bed early last night. I knew I needed to be rested to perform my best for the SEO presentation the next day. But as is often the case, when you have something important on your mind, it's hard to turn it all off and fall asleep. Driving through the cool autumn morning and sipping on a hot coffee I realized something. I pulled over and got out my phone, googling what's the difference between a...

By andyrollerOnline Search (SEO), PPCGoogle, Search, SEM, SEO0 Comments

whats with seo expio digital marketing our take

15FebFebruary 15, 2017

What’s With SEO? Our Take

[author title="About the Author"] “The other day I was in some, whatever--coffee place. I don’t know, you can only be in six places—whichever one I was in.” - Comedian Louis CK “Hilarious” Your customer gathers information on the internet the same way that you do - from one of six places. We all go to Google (or Yahoo or Bing) and fill in that little search box. Every one of us clicks 'enter.’ Then comes the time to scan through the entries...

By andyrollerOnline Search (SEO)SEO0 Comments

25JulJuly 25, 2013

A Great Facebook Page Is Engaging, Not Merely Likes

The Quality of a Click Isn't 1:1 http://vimeo.com/71025901 The value of a click isn't 1:1. Some clicks are people simply browsing your page, most likely bouncing off your page in seconds. Some are spam. When you study your web analytics, delineate why and how clicks are making their way all the way to a sale, or to the page you want them to reach. Perhaps your goal is to get email addresses into a form, receive donations to your campaign, etc. Whatever...

By andyrollerSocial Mediaamarillo, analytics, Likes, Metrics, SEO, SMM, smo, Social Media, Video, web experience, website0 Comments

24JanJanuary 24, 2013

Facebook Amps Up Its Search & What That Means for You

Imagine this scenario: you need to choose a restaurant for an important event, like a date or birthday party. But, you're new to the area and need recommendations. Most of the time, you would go to Google with a search like, "restaurants nearby" or, for example, if you want to eat Italian, "Italian restaurants". But, you're smart. You need real reviews from people in order to find the perfect place. So, you go to one of our traditional favorites, Yelp!. There, you...

By andyrollerSocial Mediaamarillo, Facebook Graph Press, Search, SEO, Social Media0 Comments

03JanJanuary 3, 2013

Timing Brand Facebook Posts Per Industry

When should you be posting on your business Timeline? Is your audience getting your posts on time, when they're most connected, interested and ready to hear from you? Perhaps, with a little research, you'll see that your followers' activity peaks at different times than the focus of your posts. Let's face it, in all likelihood, the social media world isn't necessarily online during 9-5 business hours (when you and your marketing team are most likely going to post). How does...

By andyrollerSocial Mediaactivity, data, Facebook, industry, Infographic, linchpin, posts, SEO, strategy0 Comments

23AugAugust 23, 2012

How Social Engagement Improves SEO

Many brands are realizing their business Facebook timeline has better SEO than their website, despite investments. They're both known as cute and cuddly animals, but Google's Panda and Penguin search algorithms have something else in mind than becoming a popular stuffed animal. They're cleaning up search results for Google. The goal: to place the highest-quality and most interactive websites on front-page searches. Read 10 things you need to know about Google Panda and Penguin from SEO expert Tom GreganExcerpt: "At its core, the Panda update...

By andyrollerSocial Mediaengagement, Google, panda, penguin, SEO, Social Media0 Comments

Tag - SEO

What SEO Marketers Can Learn from Google’s Recent November Update

One Great Anecdote To Explain SEO To Clients

What’s With SEO? Our Take

Who We Are

Contact us

Learn More