strategy – Expio Digital Marketing

05JanJanuary 5, 2026

The Whiplash Years: How Digital Marketing Survived 2020-2025

The last five years broke every marketing playbook ever created. 2020: A global pandemic emptied offices overnight. In-person events vanished. Sales cycles stretched. Budgets evaporated. Marketing teams scrambled to figure out virtual everything while wondering if their jobs would survive the quarter. 2021-2022: The pendulum swung hard. E-commerce exploded. Digital ads got more expensive. Everyone became an "expert" in short-form video. Then came the algorithm changes (weekly, it seemed) making yesterday's winning strategy today's wasteful spend. 2023: Layoffs swept through tech. Marketing departments...

By Thomas WardBlog, Content Marketing, Expio Valuesanalytics, brand strategy, content, Content Strategy, expio, Storytelling, strategy0 Comments

17SepSeptember 17, 2025

Stop Wasting Time on Lead Generation that Doesn’t Work

Let’s be honest: most lead generation “strategies” in regulated industries fail. We’re talking about the dozens of downloadable guides, email funnels, and whitepapers your competitors churn out. They all look the same. They sound like every other company in your space. And they feel like they were cranked out by AI. Vague propositions. Generic content. Overly cautious or flashy messaging that satisfies no one. Your prospective clients can tell. They skim your content, roll their eyes, and leave. That’s why most lead...

By Thomas WardBlog, Blogging, Content Marketingbrand strategy, content, Content Strategy, expio, Storytelling, strategy0 Comments

29MarMarch 29, 2017

Brand or Sell? Entice or Inform? Taking a Topical Approach to Blogging

About the Author Brand or Sell? “Branding” has become one of the murkiest marketing terms on the Internet. It can basically mean anything. Branded content can mean a dozen different things. Branding can easily become inbred company rhetoric that only increases customer boredom. But branding can also lead to a direct approach to blogging that helps users get what they need. For our purposes, we’ll refer to branding as any written emphasis that speaks directly about a business or its services. In today’s...

By andyrollerBloggingblog, content, strategy0 Comments

6 Strategies for Writing Great Business Blogs - Expio

25JulJuly 25, 2016

6 Strategies for Writing Great Business Blogs: For Agencies and Marketers

About Joshua There are thousands of new business blogs being published online everyday. To earn a new customer from blogging as a business, it takes strategy, and attention to detail. Competition is fierce. And the "noise" is loud. Attention from readers is hard to come by. If you're writing new blog content for an agency, or your own business, this post is for you. Do You Care Enough? It might seem over simplistic, but do you care enough about this content? It's easy for...

By andyrollerBlogging, Content Marketingblogging, strategy, writing1 Comment

17SepSeptember 17, 2014

Facebook Post “Reach” Is Declining and What to Do About it

Consider "Boosting" Posts regularly As you may have noticed, while social media use and engagement continue to rise, Facebook organic (not boosted) reach has been on the decline.   Some see this as a negative, but it's not. Facebook, now a public company, has had to grow up and actually meet quarterly earnings. So, they've decreased the ability of brands to get the kind of reach they once had without spending some money. We've tracked our client pages and we've seen this decline first...

By andyrollerExpio Values, Social MediaFacebook, strategy0 Comments

26AugAugust 26, 2013

How To Attract Influencers, Not Freeloaders, In Facebook Contests

How to Ensure Your Facebook Contests Attract Genuine Fans By Emeric Ernoult Published June 10, 2013, Social Media Examiner #1: Award Appropriate Prizes Don’t offer attractive prizes that have nothing to do with your brand. #2: Choose Your Winners Wisely Many contests use a system of votes (photo competitions) or point accumulations (quizzes) to identify finalists or winners. These methods animate your campaign, boost engagement and can increase the chances of the contest going viral. But they should never be the only methods used for choosing your...

By andyrollerSocial MediaContests, Facebook, Giveaway, Social Media, Social Media Examiner, strategy, Viral0 Comments

23AugAugust 23, 2013

Giving Purpose to #Hashtags

Post by Expio Consulting. We see all sorts of applications for the use of hashtags in the Twitter world. What do they all mean? Using hashtags is clearly a top tactic for the world's largest events and platforms. The Super Bowl and the Olympics are both markedly saturated with different hashtags. Just this week, Nike released a video that's gone viral with a dramatic portrayal of Lebron James and the first-time release of hashtag #JustDoIt - the brand's iconic catchphrase. Bunches...

By andyrollerSocial Mediabrand strategy, content, hashtags, Nike, strategy, Twitter0 Comments

17JulJuly 17, 2013

Social Networking Should Be Clear and Meaningful

Clear and Meaningful Social Networking So you've heard back from a follower on a social site like LinkedIn or Twitter. Great! They've been watching your posts and want to know more about what you do. Now, you've got their attention. But, how do you keep it? And, more importantly, how do you turn attention into a closed deal? Most deals take a minimum of 7 or more attempts to close after making a proposal, statistics say. That means you have a long...

By andyrollerSocial MediaClear, Communication, Connections, email, Inbound, LInkedIn, Meanginful, Messaging, Professional, Sales, Social Networking, strategy, Tactic, Tips0 Comments

08MayMay 8, 2013

More than a like, give an experience

Building an experience I'd want for my customers "You're not looking for just any experience, you're looking for the experience." - Brian Solis, Founder Altimeter Group (more…)

By andyrollerSocial Mediaamarillo, Brian Solis, customer, experiences, Social Media, strategy0 Comments

22AprApril 22, 2013

Future of Social Media Strategy

happily shared via On The Record Future of Social Media Strategy with Brian SolisEric Schwartzman: Monday, April 22, 2013 | 1:43 p.m. [Listen here] To make sure our online Social Media Training Bootcamp stays timely, I spoke to social media marketing analyst Brian Solis about his new book What’s the Future of Business – Changing the Way Business Create Experiences, which redefines the key elements of an effective social media strategy. (more…)

By andyrollerSocial MediaBrian Solis, Communications, Eric Schwartzman, Executive, future, learn, On The Record, Podcast, Shared, Social Media, strategy0 Comments

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Tag - strategy

The Whiplash Years: How Digital Marketing Survived 2020-2025

Stop Wasting Time on Lead Generation that Doesn’t Work

Brand or Sell? Entice or Inform? Taking a Topical Approach to Blogging

6 Strategies for Writing Great Business Blogs: For Agencies and Marketers

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