Tag - Twitter

01Apr

13 Business Tips for April Fool’s Day from Shane Gibson

Shane Gibson, author of several Social Media books, including Sociable!: How Social Media is Turning Sales and Marketing Upside Down and Guerrilla Social Media Marketing: 100+ Weapons to Grow Your Online Influence, Attract Customers, and Drive Profits, took to Twitter today to fabricate some ideas which represent the exact opposite of what is good and true about social media. He gave us a nasty picture of some of the thoughts and practices that some businesses and their leaders use everyday. We can...

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23Aug

Giving Purpose to #Hashtags

Post by Expio Consulting. We see all sorts of applications for the use of hashtags in the Twitter world. What do they all mean? Using hashtags is clearly a top tactic for the world's largest events and platforms. The Super Bowl and the Olympics are both markedly saturated with different hashtags. Just this week, Nike released a video that's gone viral with a dramatic portrayal of Lebron James and the first-time release of hashtag #JustDoIt - the brand's iconic catchphrase. Bunches...

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15May

5 Reasons Why We Shudder at the New Rippln App

You may have heard about a new so-called viral App called Rippln - you may have even been invited to join the "inner circle". Well, it's not viral yet. A video posted on YouTube boasts that users can become part of the beginnings of the next Facebook and make millions off of its success. They even claim that soon, the App will be more important than Email. We're cringing at every second the introductory video plays. Why? 1. Sure To Overpromise and...

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09Apr

About The Shorty Awards – Including Results

5th Awards Honors Engaging and Popular Social Users and Videos The Shorty Awards, an annual crowdsourced contest that honors the best social media users and Internet celebrities, announced winners Monday at a ceremony in New York City. We like the way they break down different uses for different accounts on YouTube, Twitter and other platforms. It's always enlightening and inspiring. A public Twitter vote determined the finalists, but a judging panel chose the final winners. Complete List of Shorty Awards Winners Activism: AgainstSuicide (@AgainstSuicide) Actor: Misha Collins (@MishaCollins) Actress (tie):...

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12Feb

Twitter, American Express Let Users Buy With Hashtag

Another example of aligning business with social media USA Today published a story this morning about a new offer from Twitter and American Express. Users now have the option of purchasing with hashtags by syncing their personal Twitter account on American Express' website. READ MORE... happily shared via USA Today Here's how it works: when a user sees an item they want to purchase, they type a special hashtag. For example, American Express is offering a $25 gift card for $15 users can snag...

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Create a scaleable social media strategy
04Dec

“Picture yourself at sea, a hostile ship bearing…

“Picture yourself at sea, a hostile ship bearing down on you. You have a limited amount of gunpowder. You take all your gunpowder and use it to fire a big cannonball. The cannonball flies out over the ocean … and misses the target, off by 40 degrees. You turn to your stockpile and discover that you’re out of gunpowder. You die.”   It's obvious that in this new world of online media, businesses are making Facebook and Twitter (as well as many...

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Photo: Check out Cyber Monday at kylebyalenetoo !! XO http://instagr.am/p/SgArs8P9Vu/ (Kyle Richards ‏@kylerichards18)
26Nov

Simple, Catchy and Shareable Cyber Monday

Twitter Top Image: "Check out Cyber Monday at kylebyalenetoo !! XO http://instagr.am/p/SgArs8P9Vu/" - Kyle Richards ‏(@kylerichards18) 3:04PM CST November 26. 2012 - On Twitter, "Cyber Monday" is trending. Is that surprising? We don't think so. It's trending because it fits what social media requires - something simple, catchy and shareable - to get people talking online. Lesson learned, now take action with your brand. Use these principles, with the help of the social writers at Expio, to build your brand. Get...

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20Aug

Top 5 Ways to Increase Your Twitter Followers via Social Media Today

Scott Levy - Posted August 16, 2012 - SocialMediaToday 1. Don't Spam or Sell Do you follow, seek out or listen to spam, hard sells or snake oil? Neither does anyone else.  Don't do it, it's a huge turn off to the masses and not only will you not gain followers you stand a good chance of losing your current followers as well 2.  Be a Resource One of the best ways to gain new followers & keep your existing ones is to be a...

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