Transforming Search Visibility: How Expio Digital Marketing Boosted SEO Success for Surgical Group of North Texas

Surgical Group of North Texas came to Expio Digital Marketing because the healthcare group needed to increase search visibility to its new website, along with SEO goals like increasing domain authority, organic traffic and keyword rankings. We achieved success for SGNT through our various SEO tactics.

THE GOALS

  • Organic Engagement: Drive more engagement and interactions from organic search visitors. 
  • Keyword Rankings: Achieve higher rankings for targeted keywords in search engine results.
  • Domain Authority: Enhance the site’s domain authority.

THE APPROACH

  • Organic traffic: Expio implemented strategies to increase the volume of visitors arriving through organic search.
  • Domain authority: Expio improved the site’s domain authority by building a strong backlink profile and optimizing on-page SEO factors.
  • Keyword ranking: Expio focused on optimizing the site for targeted keywords.

THE RESULTS

  • Search visibility at 50.5%, up from 9.9% same month last year.
  • Organic visits up 6.9% from previous month
  • Organic users up 9% from same month the previous year
  • 2,121 ranking keywords, up 461% from the previous year

THE CLIENT

Since 2001, the general surgeons at the Surgical Group of North Texas have offered outstanding surgical care, all while addressing their patient’s needs, both physically and emotionally. SGNT believes in delivering the best quality surgical care. They believe their patients should be treated with kindness and compassion. And they believe the patients should be able to see a surgeon quickly when an issue arises. This is what makes the Surgical Group of North Texas unique. Visit the SGNT website.

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