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INSIGHTS

INSIGHTS

Insights

10Dec

Daily Rhythm = Life Momentum

Most people treat time like a to-do list. The best treat it more like a their favorite band with a great rhythm section.Years ago, I started noticing something simple but important: When my day had rhythm, I felt momentum and power. When it didn’t, I flailed, no matter how short or long my task list was.And the more I learned about high-performance leaders and peak productivity research, the clearer this became.Ever feel overloaded, over-caffeinated, frustrated, and deeply confused on why...

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08Dec

The Attribution Illusion: Why You Can’t Track Everything (And Why That’s Actually Good News)

Introduction "Which channel drove that conversion?" It's the question that launches a thousand spreadsheets. The quest for perfect attribution. The belief that if we could just track everything perfectly, we'd finally know what's working. Here's the truth marketing consultants won't tell you: Perfect attribution is impossible. Always has been. Always will be. And the obsession with tracking every micro-interaction is costing you money, time, and probably your sanity. The good news? Once you understand why attribution is broken, you can focus on what actually...

By Blog, Expio Values, Reports, , 0 Comments
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08Dec

The 2025 Marketing Audit: Why January Goals Fail By February

Introduction Every December, the same cycle repeats. Leadership teams gather for strategic planning sessions. Someone opens a fresh spreadsheet. Goals get set like:  "Increase website traffic by 40%."  "Double our social media engagement."  "Launch that rebrand we've been talking about." By February, 73% of those plans are already off track or abandoned entirely. The problem isn't a lack of ambition. It's a lack of infrastructure. You're building 2026 goals on a 2025 foundation that may be cracked, outdated, or misaligned with how marketing...

By Blog, Content Marketing, , , , 0 Comments
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01Dec

How Smart Marketing Once Moved a National Holiday

In the middle of the Great Depression, when the American economy was barely breathing, a strange thing happened. Marketing changed a national holiday.Since Abraham Lincoln established Thanksgiving as a national holiday in 1863, it had always been celebrated on the last Thursday of November. But in 1939, that long-standing tradition created a real problem for retailers.The last Thursday fell unusually late, leaving only 24 shopping days until Christmas. In the middle of the Great Depression, when many Americans could barely...

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26Nov

The One Word That Separates AI Amateurs from AI Masters

How often do you truly feel like getting up to train? Not think about training. Not talk about training. Actually train. Most days, the answer is almost never. But we show up anyway because we know what consistency produces. One session does nothing. Hundreds of sessions transform everything. AI works the exact same way. The word that matters most with AI is TRAIN. You train your body. You train your mindset. You train your habits. Now you have to train your AI. And you have...

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18Nov

The Human Edge in the Age of AI

My right shoulder had been bothering me since August.A dull, nagging pain that I kept hoping would fix itself. I stretched, lifted lighter, worked around it. It would feel better for a while, then flare back up again.So I did what most people do these days. I asked AI.I found the best should experts, put them into a mastermind thread. I described the pain, my workouts, my recovery habits. They gave me a well-structured plan. Stretches, mobility work, rotator cuff...

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11Nov

Stop Living Your Life on Default Settings

Have you ever looked at your phone's home screen full of apps you didn’t remember installing? Notifications popping. Default layouts. Default sounds. Like our phones, in life we had built habits, routines, and reactions that weren’t chosen. They were inherited. We often run on the factory settings we've never questioned. And that's the way most people live. They operate on autopilot. The phone came set up a certain way. The workday came structured a certain way. The relationship came with unspoken “norms.” And...

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04Nov

Healthcare Marketing & Leadership: The OCR Mid-Market Audit Blitz

The Problem OCR’s 2025 audit push is hitting mid-sized healthcare groups harder than ever. The focus is on risk analysis, device security, and encryption. Recent enforcement data shows a clear trend. Most HIPAA penalties now involve preventable security gaps, especially around unencrypted laptops, tablets, and mobile devices. Industry trackers estimate that more than half of reported breaches still trace back to lost or unprotected endpoints. And the cost of getting it wrong keeps rising. In 2025, OCR fines have averaged between $500K and...

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29Oct

Own the Next Step: AI, Teams, Project Momentum

Lately I’ve noticed something interesting when it comes to AI and teams. It’s not just exposing who’s fast or slow, talented or average. It’s exposing who actually thinks.Every week, I watch two types of people in action. Person one hits a problem and stops. They wait. They stare at it. They say things like, “I’m still working on it,” which usually means, “I’m hoping the answer magically appears in my inbox.”Person two hits the same problem and immediately starts moving....

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A cartoon penguin dressed as a judge, sitting behind a judge's bench with a gavel.
24Oct

Legal Marketing: Ethical Content and Advertising Guidelines

A midsize law firm, hungry for new clients, ran a digital campaign boasting “guaranteed results” only to be hit with a state bar investigation and public embarrassment. One trending ad cost them more than it ever delivered. The legal marketing landscape quickly punishes overreach and half-truths. When Expio partners with legal clients, we engineer every message to pass the toughest bar review, so our clients gain new clients for their integrity, not in spite of overlooked risks. Law firms and legal...

By Blog, Blogging, Content Marketing, , , , , 0 Comments
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