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Digital Marketing Insights from November 2012

Digital Marketing Insights from November 2012

Monthly Archives - November 2012

Promotional graphic for Black Friday, Small Business Saturday, and Cyber Monday sales featuring discounts of 30% off and additional 20% off, with store details and doorbuster times.
26Nov

Simple, Catchy and Shareable Cyber Monday

Twitter Top Image: "Check out Cyber Monday at kylebyalenetoo !! XO http://instagr.am/p/SgArs8P9Vu/" - Kyle Richards ‏(@kylerichards18) 3:04PM CST November 26. 2012 - On Twitter, "Cyber Monday" is trending. Is that surprising? We don't think so. It's trending because it fits what social media requires - something simple, catchy and shareable - to get people talking online. Lesson learned, now take action with your brand. Use these principles, with the help of the social writers at Expio, to build your brand. Get...

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Image depicting a Facebook interface displaying a post about copyright guidelines, emphasizing user privacy and content ownership, relevant to discussions on social media trends like Cyber Monday.
26Nov

Confusion Behind New Facebook Guidelines

Chain Letter Claims Facebook Copyright Terms Can Be Changed happily shared via Daily News & MrViralNews 'New Facebook Guidelines' Chain Letter About Copyright Laws Still A Hoax A new Facebook hoax has duped some users into thinking they have legal ownership of photos, videos, messages and other content posted to their pages. They don't. The post, which has recently popped up in some users timelines, says: “In response to the new Facebook guidelines I hereby declare that my copyright is attached to all of my personal...

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Image of a humorous illustration featuring a large burger with a person swinging above it, symbolizing social media engagement and the lighthearted nature of online interactions, relevant to discussions about Facebook guidelines and user-generated content.
16Nov

New “Pages Feed” To Assist Decreased Facebook Fan Reach

You may have already noticed a new orange flag under your "Pages" section of the Facebook News Feed page. Facebook is calling it the "Pages Feed". It comes as a potential attempt to answer the frustrations expressed by page ADMINS recently. Shrinking fan reach due to algorithm changes last October have reportedly decreased Weekly Total Reach on millions of business Timelines. Now, users can view page-only posts in a feed devoted to viewing the business, interest or organization pages you like. It comes...

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Collage of Southwest Airlines airplane wing views from different altitudes, showcasing scenic landscapes and promotional text to follow @SOUTHWESTAIR.
14Nov

Southwest Airlines and Instagram Marketing

How Southwest Connects With Passengers Should your business be using Instagram as a brand? Southwest Airlines thinks so. The popular airline has done their homework. Travelers are using smartphone apps like instagram more than ever. In order to align marketing efforts, Southwest went where people already were comfortable sharing - to the shareable world of smartphone photography, and to the largest and most-popular smartphone photo app in the world (Instagram). This reminds us of a key social media marketing principle: alignment. One of the most...

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