Strategic Insights for Website and App Growth
Pip's Parable: The Two Currents Pip once watched a young penguin named Teal stand at the edge of the water for a long time before finally diving in. There were two currents that day, running close together but heading different directions. One was calm and slow, the kind that carried a swimmer gently toward the good fishing grounds. The other looked almost the same on the surface, but underneath it pulled hard toward the open sea, cold water, no fish, no way...
