Social Media Marketing Insights & Strategies

Young woman holding smartphone while driving, demonstrating mobile technology use in a vehicle, relevant to digital marketing insights and analytics.

15JunJune 15, 2021

De-Coding Data

De-Coding Data Why is data important in marketing? With almost seven out of 10 online experiences starting in search engines, it’s no wonder that digital marketing is expected to make up to 46% of all marketing in 2021. As more businesses turn to the internet to bring in new leads and increase conversions, the importance of understanding and tracking digital analytics is clear. Google Analytics is one of the most important tools available for gaining valuable insight on who is on a...

By andyrollerSocial Media0 Comments

Expio Marketing Facebook page displayed on a MacBook Pro, showcasing digital marketing services and engagement options.

05FebFebruary 5, 2020

The Benefits of Hiring an Expert to Run Your Business Facebook Ads

Businesses shouldn’t leave this important task to chance. It’s much easier to waste money than many think. Knowing how to measure ROI and reducing costs are reason enough to put your Facebook ads management in the best hands. About the Author I’ve seen it many times... A small business owner attends the latest-and-greatest seminar and learns that Facebook is an important piece of their digital marketing advertising strategy. Who knew? Surely, managing Facebook advertising for a business isn’t that hard, he or she thinks....

By Jody ReynoldsPPC, Social Media0 Comments

Image featuring a collage of various tools with overlay text "How We Cut Through Jargon To Understand Facebook Analytics," emphasizing practical insights into Facebook analytics for digital marketing.

21JunJune 21, 2019

Cut the Jargon and Meaningfully Understand Facebook Analytics

A Beginner’s Guide to Mastering the Most Important Facebook Audience Insights With So Many Metrics, Which Ones Are Most Important? Of the largest social media platforms, Facebook certainly offers one of the most robust analytics platforms. Facebook Insights provide many options including custom time frames showing numerous data points that show a lot of useful information about a page’s audience. If you’re reading this blog, you likely are wondering how to cut through all the jargon to get straight to...

By Jody ReynoldsSocial Media1 Comment

Hiring Expio vs. More Employees comparison chart highlighting employee salaries and retainer packages, emphasizing cost savings of $258,200+ annually.

12MarMarch 12, 2019

Why Outsourcing Digital Marketing Efforts Makes Dollars and Sense

Crunching the Numbers: Why Expio is a Cost-Effective and Hassle-Free Solution for Digital Marketing About the Author At Expio Digital Marketing, we put ourselves in our clients’ shoes. We challenge each other to ask the tough questions that we know our clients and their audience are asking. One question we ponder often is, “Why should a client hire us versus a team of full-time employees?” The answer is easy: Hiring Expio Digital Marketing is far less expensive than hiring a full-time team:...

By andyrollerContent Marketing, Expio Values, Social Media, Websites and Appsdigital marketing, digital marketing agency, digital marketing firm, how to choose a digital marketing agency, why outsource digital marketing0 Comments

Hands showing thumbs up and thumbs down, symbolizing approval and disapproval, relevant to discussions on digital marketing effectiveness and client satisfaction.

01MarMarch 1, 2019

Facebook Recommendations and Reviews: Why They’re Critically Important to a Company’s Image

Four Reasons You Should Never Remove Facebook Reviews Online reviews and recommendations have become the way consumers make daily decisions. About the Author Before they hire a plumber or a dog trainer, buyers are researching their choices in a variety of ways. Consumers are checking sites like Yelp and Google, they’re asking friends in person and on social media, and they’re savvy enough to investigate each company’s Facebook page - including the reviews and recommendations. In fact, they’re using Facebook in higher...

By Jody ReynoldsSocial Mediafacebook recommendations, facebook review policy, facebook reviews, facebook reviews management, how to respond to negative facebook reviews, should you remove facebook reviews, why facebook recommendations are important, why you shouldnt remove facebook reviews11 Comments

22JanJanuary 22, 2019

Eight Tips for Creating a Successful New Facebook Business Page

About the Author In Addition to a Website, Every Great Company Needs a Well-Strategized Facebook Presence Facebook is an excellent tool for businesses for a few huge reasons: brand awareness, lead generation and communication, to name a few. Setting up a Facebook business page is easy, but smart companies have a plan in place before getting started. It’s also important to get real about the amount of time and attention a company needs to give the platform. Here are eight steps for creating a...

By Jody ReynoldsSocial Mediacreating a facebook page, creating a facebook page for business, creating a facebook page for businesses, does my company need a facebook page, facebook policies for companies, facebook response policies, how to create a facebook page, how to start a facebook page, steps for creating a facebook business page, the importance of facebook reviews2 Comments

17JanJanuary 17, 2019

How To Train Social Media Managers To Respond To Followers

About the Author Why it’s Critical to Respond to Every Social Media Follower, Even the Angry Ones Thanks (or no thanks) to social media, we’re inundated daily with bad news about good companies… an airline losing a beloved family dog; a cruise ship with a food-borne illness; a car manufacturer with a defect linked to accidents; a coffee chain changing up its rewards program. My first reaction is usually to be shocked, sad or mad. My second reaction is, “that company’s poor...

By Jody ReynoldsSocial Mediaexamples of bad social media responses, facebook reviews, how to fix a negative facebook review, how to respond to facebook questions, how to respond to negative facebook comments, how to respond to social media comments, responding to negative social media comments, social media comments policy, social media crisis communications, social media crisis plan, social media response disasters, social media response policy, the importance of facebook reviews4 Comments

Man walking down stairs while using a smartphone, wearing headphones, with a backpack, illustrating modern digital engagement.

28AugAugust 28, 2018

So you got a lot of Reach on your ad. Who cares? Thoughts on true ad performance.

About the Author With $100 you can reach thousands of people. That's pretty amazing, right? The marketing tools of today are within a click's reach, and they boast incredible numbers. With Facebook, $50 and a click of that "Boost" button, you can reach thousands of people. And, you know what, tThere is something pretty cool about that. It’s definitely not like the old media where your ad success meant you hoped a lot of cars drove by your billboard. You anxiously hoped a lot...

By andyrollerBlogging, Content Marketing, Expio Values, Online Search (SEO), PPC, Reports, Social Media0 Comments

Smartphone displaying Instagram inbox interface within Facebook Pages Manager, featuring options to manage Instagram engagement directly from Facebook.

19JunJune 19, 2017

How to Link Instagram to Facebook for Social Media Admins

About the Author View, Respond and Engage on Instagram Directly from Facebook Pages Facebook is attempting to make social media management on both Facebook and Instagram more easy. The new Facebook "inbox" (still rolling out to most admins) features the ability to view, and respond to engagement on Instagram profiles, right from the Facebook notifications area. This allows for desktop engagement on the Instagram account through Facebook. In other words, you can now like, and comment on Instagram comments straight from your Facebook...

By andyrollerSocial MediaFacebook Page, Instagram0 Comments

09FebFebruary 9, 2017

A Guide to Facebook’s New Page Templates for 2017

About the Author Want to receive regular updates about posts like these from Expio Digital Marketing? Enhanced Shopping Options, Better Call-to Action sections, and new Visual Options for Services, Products and More Manage Facebook Page Tabs on the Left Side, and Sections in the Middle Template Options Facebook has released new Facebook Page Templates. That means if you haven't made the upgrade, you're currently set as a "Standard" template. New templates include: Professional Services (that's the one we used for our own Facebook page), Shopping, Business, Venues,...

By andyrollerSocial Media6 Comments

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Expert Social Media Marketing Insights and Strategy

Social Media Marketing Strategies: Expert Insights and Guides

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