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Digital Marketing Insights and Strategy Archives

Digital Marketing Insights and Strategy Archives

Monthly Archives - August 2012

Colorful origami paper cranes arranged in a vibrant display, symbolizing creativity and the impact of social media in marketing strategies.
31Aug

The $1.3 Trillion Price Of Not Tweeting At Work (Fast Company)

Fast Company - The $1.3 Trillion Price Of Not Tweeting At Work Ryan Holmes |  August 30, 2012 On June 6, Larry Ellison--CEO of Oracle, one of the largest and most advanced computer technology corporations in the world--tweeted for the very first time. In doing so, he joined a club that remains surprisingly elite. Among CEOs of the world’s Fortune 500 companies, a mere 20 have Twitter accounts. Ellison, by the way, hasn’t tweeted since. As social media spreads around the globe, one enclave...

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Sharky's Burrito Company Facebook page showcasing branding and social media engagement opportunities.
23Aug

How Social Engagement Improves SEO

Many brands are realizing their business Facebook timeline has better SEO than their website, despite investments. They're both known as cute and cuddly animals, but Google's Panda and Penguin search algorithms have something else in mind than becoming a popular stuffed animal. They're cleaning up search results for Google. The goal: to place the highest-quality and most interactive websites on front-page searches. Read 10 things you need to know about Google Panda and Penguin from SEO expert Tom GreganExcerpt: "At its core, the Panda update...

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Social media monitoring dashboard displaying Twitter feeds, user interactions, and trending topics relevant to digital marketing and SEO strategies.
20Aug

Top 5 Ways to Increase Your Twitter Followers via Social Media Today

Scott Levy - Posted August 16, 2012 - SocialMediaToday 1. Don't Spam or Sell Do you follow, seek out or listen to spam, hard sells or snake oil? Neither does anyone else.  Don't do it, it's a huge turn off to the masses and not only will you not gain followers you stand a good chance of losing your current followers as well 2.  Be a Resource One of the best ways to gain new followers & keep your existing ones is to be a...

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Person using smartphone, illustrating social media engagement and communication in marketing context.
12Aug

Marketing Is Dead

by Bill Lee  |   3:00 PM August 9, 2012  |  Harvard Business Review  Traditional marketing — including advertising, public relations, branding and corporate communications — is dead. Many people in traditional marketing roles and organizations may not realize they're operating within a dead paradigm. But they are. The evidence is clear. First, buyers are no longer paying much attention. Several studies have confirmed that in the "buyer's decision journey," traditional marketing communications just aren't relevant. Buyers are checking out product and service information in their own...

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