What’s AMP and Why Is It Important for Marketers?
About the Author Adding AMP Code to Your Business Site Could Immediately Increase Organic Traffic AMP results are earning more clicks than ever. Most websites aren't taking advantage. AMP, or Accelerated Mobile Pages, is an open-source project designed to make articles load faster when clicked from a Google search engine result page. They appear at the top of the page for searches in which AMP articles appear. As most things with Google, we don't know when exactly AMP articles are chosen to appear. But, we do...