Expio Marketing logo featuring "expIO" in green and white, emphasizing digital marketing services.


December 2012 Social Media Marketing Insights

December 2012 Social Media Marketing Insights

Monthly Archives - December 2012

Instagram logo featuring a camera lens and rainbow stripe, relevant to social media policy discussion.

A New Potentially Unpopular Instagram Policy

Instagram says it now has the right to sell your photos In its first big policy shift since Facebook bought the photo-sharing site, Instagram claims the right to sell users' photos without payment or notification. Oh, and there's no way to opt out. New Instagram Policy Excerpt [READ MORE]... New Privacy Policy from Instagram Follow @Expio on Instagram      

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Case Study: “Code Word” from Sonic Drive-In

STUDYWe've helped Sonic Amarillo Build Engagement and Loyalty with the CODE WORD campaign    They received 71 new likes in 7 days on mobile phones at the carhop How it works Everyday during the month of December, we've been publishing a CODE WORD like "Reindeer" or "Icicles" on the Sonic Amarillo Facebook and Twitter pages. Preparations began when we posted signs at all 18 carhops (to notify on location) and posted updates preceding December to Facebook, Twitter and website viewers.

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Smartphone displaying various apps and features, relevant to social media engagement strategies discussed in Sonic Drive-In case study.

Big Potential For Location-Based Social Media

happily shared via Business Insider Why Location-Based Services Like Foursquare Are Going To Become Big Businesses Location-based services is one of the hottest startup trends to have come out of the smartphone revolution of the past few years. But despite the hype, many people wonder what location-based services are really about, and whether they can be a real business. In a recent special report, BI Intelligence answers these questions. We: Present an overview through explainers of the most interesting location-based services including Foursquare, Shopkick and Groupon Now. Analyze case studies of promising business use of these platforms,...

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Illustration of concentric circles with the phrase "Shoot bullets before cannonballs," emphasizing strategic approaches in marketing and decision-making.

“Picture yourself at sea, a hostile ship bearing…

“Picture yourself at sea, a hostile ship bearing down on you. You have a limited amount of gunpowder. You take all your gunpowder and use it to fire a big cannonball. The cannonball flies out over the ocean … and misses the target, off by 40 degrees. You turn to your stockpile and discover that you’re out of gunpowder. You die.”   It's obvious that in this new world of online media, businesses are making Facebook and Twitter (as well as many...

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