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Creative Marketing Strategies and Agency Insights

Creative Marketing Strategies and Agency Insights

Monthly Archives - April 2019

Abstract art featuring a blend of black, turquoise, and gold colors, illustrating creative design concepts relevant to marketing strategies.
30Apr

Top Ways Agencies Can Spark More Creativity into Everyday Tasks

Creativity isn’t just for designers. And it’s in demand by clients. About the Author If you’ve read Expio’s Providing Creativity blog, you know that clients demand and expect creativity in more than just graphics and logos. Agencies must evolve to inject creativity into all of their tasks. But, how do you develop or boost a creative mindset? Developing Your Creative Mindset Allen Garcie, associate professor of digital arts and graphic designer at Louisiana State University-Shreveport, taught a workshop to a group of American Advertising Federation...

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Person holding a hand-drawn illustration of the word "IDEA" with dynamic lines and shapes, symbolizing creativity and innovation in marketing.
20Apr

A Marketing Agency’s No. 1 Priority: Providing Creativity

Creativity isn’t just for graphic designers. Smart agencies inject creativity into every task, because their clients demand it. About the Author We learned something poignant at a recent marketing and advertising conference: To a client, the most-important agency department is the creative department. This means, when clients entrust their hard-earned dollars to the skills of an agency, they expect that agency to assist them with creativity above all else. Creative skills come before business strategy, analytics, research, planning, communications and everything else in...

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