Why Your Social Media Isn’t Working

[custom_headline type=”left” level=”h4″ looks_like=”h4″]If you’re not doing a good job of taking care of your customers offline, social media will just make you worse.[/custom_headline]
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Maybe you’re just pushing yourself on people. So, social media is a conversation. It’s not a place just to always talk and never listen.

[/pullquote]So first reason it may not be working is you suck. If your business sucks, if you’re not doing a good job of taking care of your customers offline, if your service sucks, if your value sucks, social media will just make you worse.
So another reason it may not be working is you may be doing it wrong. Maybe you’re just advertising all the time. Maybe you’re just pushing yourself on people. So, social media is a conversation. It’s not a place just to always talk and never listen; just like you wouldn’t do that with your friends in a normal conversation. Social media is having conversations and interaction, communication with people online using very much similar etiquette to normal social conversations. It is social media. So the more social you can be using that form of media, the better.
Now, reasons why it may be working. You’re interesting. You have a great business. You take care of your customers. You love what you do. You have a great story. These are the kinds of things that make for the raw ingredients that will make you interesting on social media and could lead to engagement, can lead to conversations, can lead to relationships that yes, can equal referrals or sales or levels of – let’s say if you’re a medical client, patient education engagement or let’s say if you’re a food franchise like a Sonic or other place.

These are the kinds of things that make social media work. So here are the rules for making social media work. Don’t suck. Be interesting. Have a good story. Do a good job and be socially appropriate online just like you would expect people to be with you offline.

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