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INSIGHTS

INSIGHTS

Yearly Archives - 2026

16Mar

The Best Work You’ll Ever Do Is the Work Nobody Notices

On New Year's Eve, 1999, a man (who you've probably never heard of) named John Koskinen boarded a plane from Washington, D.C. to New York City. He brought a handful of reporters with him, but here's the crazy detail: He timed the flight to cross midnight at 30,000 feet. This was the man President Clinton had appointed as the country's Y2K "czar" — the person responsible for making sure that when the calendar flipped to January 1, 2000, the world's computer systems...

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14Mar

How to Build a Referral Engine in Regulated Industries (Without Violating the Rules)

Pip's Parable Pip and the Tide Pools For years, the colony at Expio Point relied on random fish sightings. When someone spotted a school, they'd shout across the glacier, but by the time others arrived, the fish had moved on. Information traveled too slowly to be useful. One winter, Pip noticed that certain penguins always seemed to know where the fish were before anyone else. He watched them carefully. They weren't luckier. They were systematic. They'd built relationships with the seabirds who fed...

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14Mar

The Real ROI of Content Marketing for Law and Healthcare Firms

Pip's Parable Pip's Ledger Every spring, Pip watched colony members argue about whether the long swim to the eastern fishing grounds was worth it. Some said yes—they always came back full. Others said no—it was exhausting and dangerous. The debate continued for years because no one had actually measured it. They tracked effort, not outcome. One season, Pip kept a careful ledger. Calories burned on the journey. Calories caught at the destination. Calories lost to predators along the route. When he shared his...

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09Mar

The Silent Killer of Great Teams: Fake Harmony

This a simple observation but important reminder on healthy team dynamics in business and personal life: Teams or couples that never argue aren't highly functional. They're disconnected. Let that sit for a second... The leadership team where everyone nods and agrees in the meeting, only to complain in the parking lot? Not functional. The project group that rushes to consensus just to get the call over with? Not functional. The family business or marriage where nobody brings up the elephant in the room because "we...

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02Mar

Dealing with High Conflict People

There's a simple observation that changed how I see most difficult interactions in business and in my personal life: People who are truly at peace don't: pick fights, create drama, whine and complain, or excessively worry about what others think of them. Let that sink in for a second... That colleague who keeps stirring up conflict in meetings? Not at peace. The family member who turns every holiday into a referendum on your life choices? Not at peace. The person on your team...

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23Feb

Copy of The One Thing You Need to Know (And Why It’s Never Really Just One Thing)

In 2005, I was deep in grad school. I was the kind of tired that comes from too many late nights, too much bad coffee, and the creeping suspicion that the more you learn, the less you know. I did a lot of reading outside my assigned school reading and I picked up Marcus Buckingham's The One Thing You Need to Know. I recognized Marcus from his work with Gallup and I was a big fan of StrengthsFinders at the time. Marcus...

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16Feb

The High Opportunity Cost of “I Already Know That”

This week I got humbled in the gym in under five minutes. Not by a missed lift. Not by an extreme workout. By an isometric warm up. Even if you are not into working out, stay with me. I have been training for decades. I understand mechanics. Tendon loading. Joint angles. Explosive sequencing. I have read the books. Followed the programs. Logged the sets. I have used different types of dynamic warm ups and understood why they matter. And yet this week, integrating specific...

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10Feb

The Qualified Content Strategy: How To Attract Fewer, Better Leads In High-Compliance Industries

Rachel, the marketing manager at a regional law firm, had great news for the Monday morning meeting: "We generated 340 leads last quarter!" The managing partner asked the obvious question: "How many became clients?" Rachel checked her notes. "Eighteen." The room went silent. 340 leads. 18 clients. A 5% conversion rate. The intake team had spent hundreds of hours sorting through prospects who couldn't afford the firm's services, lived outside their practice areas, or needed legal help the firm didn't provide. Rachel's traffic was up....

By Blog, Blogging, Content Marketing0 Comments
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10Feb

High-Compliance Marketing: Why Healthcare and Legal Brands Can’t (And Shouldn’t) Market Like Everyone Else

Marcus, a partner at a mid-sized personal injury firm, was furious. He'd just fired his third marketing agency in two years. The first one promised to "disrupt the legal space" with edgy social media content. Result: a cease-and-desist from the state bar for misleading advertising. The second agency ran Google Ads guaranteeing case outcomes. Result: ethics complaint and $15,000 in fines. The third agency insisted video testimonials would "build authentic trust." Result: client privacy violations and a damaged reputation. Each agency had stellar portfolios....

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09Feb

How Ten Seconds of Thinking Changes Everything

In the early 2000s, just out of college, I read Getting Things Done by David Allen. This was long before “inbox zero” was something anyone seriously believed in. I didn’t know it at the time, but that book quietly rewired how I thought about work, stress, and clarity. There was one idea that stuck with me more than any productivity system or tool. David said his life’s mission was for every discussion and meeting to end with one simple question: What’s the next...

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