The Genius of Brevity
Andy Roller, Expio Founder Ernest Hemingway was once challenged to write a story in 6 words or less: "For sale. Baby Shoes. Never Worn." He would love Twitter. #KeepItBrief
21Mar
09Feb
3 Things Sales Leaders Need to Get Right Every Day
By Andy Roller On a Google Hangout, I recently interviewed John Sahid. We talked about sales training, managing sales teams, the relationship between sales and marketing, the impact of social media on B2B healthcare sales, and the best emails that help create sales opportunities. Here are three key things that sales leaders must get right: 1. Quickly show relevance and value Enough said. 2. Tell the right economic story Yes, it’s changing — and the pace of change keeps speeding up with technology. 3. Invest in your...
23Dec
Create the Perfect Holiday Brand Post With These Ideas
AuthorPick our brain. We're feeling generous this holiday season and want to give out some of the ideas that helped us form our content strategies this holiday season. If you're struggling to make the perfect holiday post on your business Facebook page or Twitter, we think you'll find these useful. Check out some ideas to make your page shine this holiday season. Gift Ideas Feature one of the best products or services, or in this case Memberships, you have to offer for...
24Nov
How To Easily Feature Staff on Social Media
Three Simple Steps for Uploading and Sharing Feature Photos Take a picture of that guy or girl in the office that brings that joy, that brings that positive attitude to work, and share the joke that they told, or just share something about them and let some fun and some humor get out there on the Facebook page.— Joshua Godsey, Social Media Writer, Expio Consulting 1. Make Photo Sharing Easy with Your Smartphone The first thing you want to do is learn how...
01Oct
Achieving S.M.A.R.T Goals with Asana
I came across SMART goals a couple of years ago as a way to set realistic goals that address the problems of ambiguity and irrelevance. SMART stands for: Specific – Target a specific area for improvement. Measurable – Quantify or at least suggest an indicator of progress. Assignable – Specify who will do it. Realistic – State what results can realistically be achieved, given available resources. Time-bound – Specify when the result(s) can be achieved. Rather than setting a goal like: Be the best Ruby on Rails...
17Sep
Facebook Post “Reach” Is Declining and What to Do About it
Consider "Boosting" Posts regularly As you may have noticed, while social media use and engagement continue to rise, Facebook organic (not boosted) reach has been on the decline. Some see this as a negative, but it's not. Facebook, now a public company, has had to grow up and actually meet quarterly earnings. So, they've decreased the ability of brands to get the kind of reach they once had without spending some money. We've tracked our client pages and we've seen this decline first...
12Jun
Why Not Taking Any Breaks At Work Is Scarier Than Dating Taylor Swift
Ok, maybe that headline was a bit dramatic. Still, we got your attention. A new study suggests taking brief mental breaks improves performance on a prolonged task. While the claim that taking a break at work helps improve performance may not be revolutionary to most of us, it's nice to see scientific support. Stepping back from tasks at work actually improves focus throughout the day and improves daily performance. Meanwhile, we're finishing this blog from opening day at Palace Coffee Co.'s new location 5 blocks...
30Apr
Matthew Effect: Key To Facebook News Feed
"Whoever has will be given more... Whoever does not have, even what they have will be taken from them."— Gospel of Matthew Custom Selected News Feed In his book Outliers, Malcolm Gladwell demonstrates a principle he calls the "Matthew Effect". Essentially, the idea is that when a person gets an early or extended opportunity, it leads to a multiplication of opportunity in the future. And though we can't fully explain the idea here, the principle is profound and can teach much about...
21Apr
Facebook Ads: What’s Different About Boosted Posts? (Excerpts)
Did you know there are several different kinds of Facebook ads? Traditional Facebook ads appear on the sidebar, while boosted posts appear in the user's News Feed. This is a critical difference. So, which should you choose and why? Is there a good strategy to keep in mind for using them in different scenarios?
01Apr
13 Business Tips for April Fool’s Day from Shane Gibson
Shane Gibson, author of several Social Media books, including Sociable!: How Social Media is Turning Sales and Marketing Upside Down and Guerrilla Social Media Marketing: 100+ Weapons to Grow Your Online Influence, Attract Customers, and Drive Profits, took to Twitter today to fabricate some ideas which represent the exact opposite of what is good and true about social media. He gave us a nasty picture of some of the thoughts and practices that some businesses and their leaders use everyday. We can...