How to Build a Referral Engine in Regulated Industries (Without Violating the Rules)
Pip's Parable Pip and the Tide Pools For years, the colony at Expio Point relied on random fish sightings. When someone spotted a school, they'd shout across the glacier, but by the time others arrived, the fish had moved on. Information traveled too slowly to be useful. One winter, Pip noticed that certain penguins always seemed to know where the fish were before anyone else. He watched them carefully. They weren't luckier. They were systematic. They'd built relationships with the seabirds who fed...