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INSIGHTS

INSIGHTS

Reports

08Dec

The Attribution Illusion: Why You Can’t Track Everything (And Why That’s Actually Good News)

Introduction "Which channel drove that conversion?" It's the question that launches a thousand spreadsheets. The quest for perfect attribution. The belief that if we could just track everything perfectly, we'd finally know what's working. Here's the truth marketing consultants won't tell you: Perfect attribution is impossible. Always has been. Always will be. And the obsession with tracking every micro-interaction is costing you money, time, and probably your sanity. The good news? Once you understand why attribution is broken, you can focus on what actually...

By Blog, Expio Values, Reports, , 0 Comments
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How Agencies Prep For Monthly Meetings
03Jan

How Agencies Prep For Monthly Meetings

By Caylee Hanna, Expio Intern Monthly meetings are a way for Expio Digital Marketing to show clients their successes, as well as analytics from clients’ social media profiles. We sat down with Digital Marketing Coordinator Grace Ensor to discuss how Expio prepares for monthly meetings with clients and how clients benefit from the information presented to them. What steps does Expio take to prepare for monthly meetings? Grace: First, we complete the reports to go over with the clients. Our reports are due...

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Chart and magnifying glass
12May

Does Your Agency Make You Feel Like an SEO Expert?

If You Don't Feel Like a Subject Matter Expert When it Comes To Your SEO Strategies, Your Agency Might Be Letting You Down. So, how's it going with your SEO monthly reports? If you're an Expio Digital Marketing client and a subscriber to our SEO service, you know that our monthly reports are a huge part of our offerings. Why? Because we need to prove to you - every month - that we're completing a valuable and worthwhile service for you. And we need...

By Expio Values, Online Search (SEO), Reports0 Comments
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What is a good performing ad and how to know - Expio Digital Marketing
28Aug

So you got a lot of Reach on your ad. Who cares? Thoughts on true ad performance.

About the Author With $100 you can reach thousands of people. That's pretty amazing, right? The marketing tools of today are within a click's reach, and they boast incredible numbers. With Facebook, $50 and a click of that "Boost" button, you can reach thousands of people. And, you know what, tThere is something pretty cool about that. It’s definitely not like the old media where your ad success meant you hoped a lot of cars drove by your billboard. You anxiously hoped a lot...

By Blogging, Content Marketing, Expio Values, Online Search (SEO), PPC, Reports, Social Media0 Comments
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Using Google Search Console to find Anchor Text for External Links
19Sep

Dealing with Spam Referral Traffic in Website Analytics

So, You've Noticed Referral Traffic from Spam Sites semalt.com simple-share-buttons.com buttons-for-website.com If you've ever taken a look at analytics for your website, you'll have seen sites like these inside the referral traffic category. What are these sites? Are they real people? Should I be concerned about hackers? Why are they visiting my site? Should I do something about it? Spam Bots Spam bots are out there. They crawl your site for many reasons. Some are good, some not. Google has its own spam bot, for example. But...

By Online Search (SEO), Reports, 1 Comment
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03Jul

Report on Social Media and the Patient Experience via TCU and Expio Consulting

Currently over 55% of patients engage with some form of social media. This report proves that number will continue to rise. 39% of respondents say they share medical information using social media. Contrary to the fears of many executives, patients tend to share positive experiences on social media. This report found though it's true that patients also do share bad experiences, it's far less common. Patients want to share their stories. And prospective patients want to read stories. Extended families and networks...

By Reports, , 0 Comments
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