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INSIGHTS

INSIGHTS

Insights

Search Engine Optimization Two Websites Joshua Godsey Expio Consulting
25Aug

Hey, two websites for one business isn’t a good idea for SEO…

About the Author A company talking to us this week is experiencing a major problem with their brand-new website.  Well, sites, plural. Inexplicably, they recently decided two websites would be better, investing thousands into design. Perhaps, the effort would bring double the traffic? To their upmost surprise and dismay, one of the two sites became so far buried in SERPs (Search Engine Results Pages), even a branded search (search using their exact business name as a keyword) couldn't keep them from appearing in...

By Online Search (SEO)2 Comments
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6 Strategies for Writing Great Business Blogs - Expio
25Jul

6 Strategies for Writing Great Business Blogs: For Agencies and Marketers

About Joshua There are thousands of new business blogs being published online everyday. To earn a new customer from blogging as a business, it takes strategy, and attention to detail. Competition is fierce. And the "noise" is loud. Attention from readers is hard to come by. If you're writing new blog content for an agency, or your own business, this post is for you. Do You Care Enough? It might seem over simplistic, but do you care enough about this content? It's easy for...

By Blogging, Content Marketing, , 1 Comment
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13Jun

Your Business By The People For The People

People want to interact with friendly company representatives and they want a personalized experience. It’s important to make the most out of the time you have with each client. By building relationships, you implement trust and respect which in return will make it easier to communicate and understand each client's goals. Since that first contact is so important, you want to make the experience a good one for your customers. Listed below are a few ways Expio makes people their business: ...

By Expio Values, 0 Comments
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How to start SEO for beginners tools expio
27Apr

A Starter’s Toolkit for SEO Rookies

6 Steps to Improve Your SEO Level of Difficulty: EasyBy Joshua Godsey, Expio Operations Intro For most business owners, getting to the top of Google is a big deal. If you’re not there, you want it — badly. Every time you search your service on Google, it’s always the competitors dominating the page. Sometimes those competitors are not even relevant — they may not serve your area, may offer different services, or may even be out of business. Results like these can make you...

By Online Search (SEO)2 Comments
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06Apr

9 Facts that Prove Social Media has Changed the World Forever

Chelsea Berg, Expio Blogger Facebook, LinkedIn, Instagram, Pinterest and Other Social Media Platforms' Impact From relationships to how we choose our next meal, social media has woven itself into the fabric of mankind. Overkill much? We don't think so. Check out the 9 Facts That Prove Social Media Has Changed the World Forever... The Facts If Facebook were a country, it would be the third largest in the world. Two new users join LinkedIn every second. 25% of Facebook users check their account at least 5...

By Social Media, , , 0 Comments
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4 Determining Factors for Successful AdWords - Expio Consulting
07Jan

4 Determining Factors for AdWords Strategy Success

Criteria for Conversion Success or Failure Four quick questions to ask yourself when starting a new AdWords campaign. 1. Website The url corresponding with each ad meets the needs of the searcher - Yes/No 2. AdWords Ad The Ad is relevant and compelling to the needs of the searcher - Yes/No 3. Keywords The keyword matches the needs of the searcher - Yes/No 4. Competition The ad and/or keyword is in a saturated market and is unable to compete - Yes/No   Contact Expio for more information about AdWords

By Online Search (SEO)0 Comments
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23 WAYS TO ACHIEVE “HIGH-QUALITY” WEBSITE STATUS
17Dec

23 Ways to Achieve “High-Quality” Website Status

A Google Expert's Checklist "This website doesn't load fast enough." "This website has duplicate content." "It needs quality content before Google will begin listing this site in Search." "Your site has a bunch of issues." "The Google listing for your business is all wrong." The phone rings. It's an SEO expert with a laundry list of problems you've never even heard of before. The person on the other end is telling you everything is wrong about your SEO, Google listing of website. These self-proclaimed SEO experts say your website...

By Social Media, 0 Comments
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03Jul

Report on Social Media and the Patient Experience via TCU and Expio Consulting

Currently over 55% of patients engage with some form of social media. This report proves that number will continue to rise. 39% of respondents say they share medical information using social media. Contrary to the fears of many executives, patients tend to share positive experiences on social media. This report found though it's true that patients also do share bad experiences, it's far less common. Patients want to share their stories. And prospective patients want to read stories. Extended families and networks...

By Reports, , 0 Comments
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