Storytelling – Expio Digital Marketing

05JanJanuary 5, 2026

Human-First Marketing in the Age of AI: A Framework for 2026

The AI revolution in marketing is here. And it's making everything worse. Not because the technology is bad. Because we're using it wrong. Walk through LinkedIn right now. Post after post of AI-generated "insights" that say nothing. Open your inbox. Email after email that's clearly templated, personalized with your name but obviously mass-produced. Visit competitor websites. Blog after blog that reads like it was written by the same algorithm. The technology got better. The marketing got worse. This is the paradox we're living in...

By Thomas WardBlog, Blogging, Content Marketing, Expio Valuesanalytics, brand strategy, Branding, content, Content Strategy, expio, Storytelling0 Comments

05JanJanuary 5, 2026

The Whiplash Years: How Digital Marketing Survived 2020-2025

The last five years broke every marketing playbook ever created. 2020: A global pandemic emptied offices overnight. In-person events vanished. Sales cycles stretched. Budgets evaporated. Marketing teams scrambled to figure out virtual everything while wondering if their jobs would survive the quarter. 2021-2022: The pendulum swung hard. E-commerce exploded. Digital ads got more expensive. Everyone became an "expert" in short-form video. Then came the algorithm changes (weekly, it seemed) making yesterday's winning strategy today's wasteful spend. 2023: Layoffs swept through tech. Marketing departments...

By Thomas WardBlog, Content Marketing, Expio Valuesanalytics, brand strategy, content, Content Strategy, expio, Storytelling, strategy0 Comments

17SepSeptember 17, 2025

Stop Wasting Time on Lead Generation that Doesn’t Work

Let’s be honest: most lead generation “strategies” in regulated industries fail. We’re talking about the dozens of downloadable guides, email funnels, and whitepapers your competitors churn out. They all look the same. They sound like every other company in your space. And they feel like they were cranked out by AI. Vague propositions. Generic content. Overly cautious or flashy messaging that satisfies no one. Your prospective clients can tell. They skim your content, roll their eyes, and leave. That’s why most lead...

By Thomas WardBlog, Blogging, Content Marketingbrand strategy, content, Content Strategy, expio, Storytelling, strategy0 Comments

17SepSeptember 17, 2025

Your Website Is Costing You Clients (Especially If You’re in a Regulated Industry)

Mark walked into our office frustrated. His engineering firm’s website had been live for five years, but inquiries from prospective clients were flat. The site was technically “compliant” with legal disclaimers, industry certifications, etc., but it was confusing, text-heavy, and left visitors unsure of what the firm actually did. If your website looks like Mark’s, you’re not alone. Business owners in healthcare, aviation, engineering, and legal industries often treat their website like a regulatory checklist, not a client acquisition tool. The...

By Thomas WardBlog, Blogging, Content Marketingbrand strategy, content, Content Strategy, expio, Storytelling0 Comments

10MarMarch 10, 2014

Micro-Stories, Marketers Ruining Social Media and the Friend Who Keeps Calling

Be a master of context In the elevator, at the gym or in line at the coffee shop, there's a micro-moment happening. Sometimes, companies tend to think their Facebook page is an ongoing digital conference. But, it isn't. They're posting information to one person in one place in one moment. Become a master of context. What's the weather like? What are the biggest obstacles your customers are facing? It's this context that should determine how you formulate what to offer in...

By andyrollerExpio ValuesContent Marketing, Social Media, Storytelling1 Comment

02JulJuly 2, 2013

Content Marketing is a Top Priority, the Numbers Prove It

In a recent study from iMedia Connection said more than $118 billion is set to be spent on content marketing this fiscal year, proving that businesses are beginning to usher storytelling into their strategies at a record-breaking pace. There's something powerful about content in this digital age. This new research is telling marketers a clear message: consumers are looking for great content. How do you deliver great content that's capable of captivating the consumer with something new, something they can grow to...

By andyrollerSocial MediaContent Marketing, industry, small business, Social Media, startups, statistics, Storytelling1 Comment

14MarMarch 14, 2013

5 Crucial Elements To Any Good Story

Recently, we were able to hear from Matthew Luhn, a former member of Pixar Studio and a key cartoonist for the Toy Story Movie. He was speaking in Tulsa, Oklahoma as part of the Seeds Conference. He focused on teaching the timeless elements to any great story. What stood out to us was how simple - even predictable - they were. Exposition This is the character development phase of any story. In Star Wars terms, this is our first glimpse into the dull life...

By andyrollerSocial Mediaamarillo, brand, content, marketing, Matthew Luhn, Michael Jordan, Pixar, Star Wars, story, Storytelling, strategy, texas, Toy Story, word of mouth0 Comments

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Tag - Storytelling

Human-First Marketing in the Age of AI: A Framework for 2026

The Whiplash Years: How Digital Marketing Survived 2020-2025

Stop Wasting Time on Lead Generation that Doesn’t Work

Your Website Is Costing You Clients (Especially If You’re in a Regulated Industry)

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