Texas Digital Marketing Insights

10JunJune 10, 2013

Assuming In Extremes About Social Media Isn’t Good For Anyone

Gaining balanced perspective for online creativity Some say social media is the only way to succeed in the business world, especially in the near future. Others say an online presence is completely unnecessary. Truth is, both are wrong. A presence won't be the silver bullet that creates and grows your business. On the other hand, if you're not online as a brand, it doesn't mean you're destined to fail. "The answer lies in how we view their [the customer] worth in the customer...

By andyrollerSocial Mediaamarillo, business, expio, fort worth, keller, london, Social Media, Social Media amarillo, texas, usa0 Comments

Cowboys on horseback entering an arena, showcasing a rodeo event, with flags and a crowd in the background, reflecting the Working Ranch Cowboys Association's activities.

03AprApril 3, 2013

[Client Exhibit] WRCA Rodeo Documentary

About The Project We've been privileged to work with the Working Ranch Cowboys Association on a Pro Package level for the past year. One project, in particular, we've been excited about during that time is the new WRCA Rodeo Documentary. Our goal has been to raise awareness of the benevolent arm of the association: an active scholarship student program, and crisis fund for ranching families in emergencies. Plus, we hoped to increase loyalty among current members with a fresh outlook for the future of...

By andyrollerSocial Mediaamarillo, analytics, client, Documentary, exhibit, expio, ranching, rodeo, spotlight, texas, WRCA, WRCARODEO, WRCF0 Comments

Green illuminated computer keyboard with visible circuitry, symbolizing internet security and digital marketing themes.

27MarMarch 27, 2013

POLL: Is Internet Security Becoming A Real Threat?

A recent story from The Telegraph stated, "Web slows under 'biggest attack ever'". Do you feel that Internet security is a serious threat? Share your answers below. [yop_poll id="2"]

By andyrollerSocial Mediaamarillo, Breach, california, dallas, florida, fort worth, Hacker, Identity, Internet, Internet Security, online, Online Privacy, Opinion, Poll, privacy, Security, texas, Theft, Threat, Web Security, west texas0 Comments

14MarMarch 14, 2013

5 Crucial Elements To Any Good Story

Recently, we were able to hear from Matthew Luhn, a former member of Pixar Studio and a key cartoonist for the Toy Story Movie. He was speaking in Tulsa, Oklahoma as part of the Seeds Conference. He focused on teaching the timeless elements to any great story. What stood out to us was how simple - even predictable - they were. Exposition This is the character development phase of any story. In Star Wars terms, this is our first glimpse into the dull life...

By andyrollerSocial Mediaamarillo, brand, content, marketing, Matthew Luhn, Michael Jordan, Pixar, Star Wars, story, Storytelling, strategy, texas, Toy Story, word of mouth0 Comments

Hand holding a tortilla chip dipped in fresh guacamole, emphasizing the importance of quality guacamole for restaurant differentiation.

21FebFebruary 21, 2013

To Help Your Business Succeed, Find Your Guacamole (Fast Company)

happily shared via Fast Company BY JD RUCKER | AUGUST 30, 2012 | Fast Company Having killer guacamole is a great competitive advantage for Mexican restaurants--here's how drill down on your company's biggest differentiator (or, "guacamole"). If you ask people to name the restaurant that has their favorite salsa, some will have an opinion and others won't. Same thing holds true for spaghetti sauce. Anyone can name a handful of places that they would recommend with good soup or great salads, but they rarely have a...

By andyrollerSocial Mediaamarillo, business, Company, Fast Company, Help, Shared, social, texas, usa0 Comments

12FebFebruary 12, 2013

Twitter, American Express Let Users Buy With Hashtag

Another example of aligning business with social media USA Today published a story this morning about a new offer from Twitter and American Express. Users now have the option of purchasing with hashtags by syncing their personal Twitter account on American Express' website. READ MORE... happily shared via USA Today Here's how it works: when a user sees an item they want to purchase, they type a special hashtag. For example, American Express is offering a $25 gift card for $15 users can snag...

By andyrollerSocial Mediaamarillo, American Express, Credit Card, Hashtag, Purchases, Social Media, texas, Twitter, usa, USA Today0 Comments

Businessman in a gray suit walking and talking on a smartphone in front of a vibrant striped wall, symbolizing creativity and modern workplace dynamics.

04FebFebruary 4, 2013

Timeless Needs Shape Future

In June of 2007, the iPhone was released. It marked the beginning of a streamlined world in which millions could now use a device housed in their pocket to make every choice imaginable with consultation from online data. It's hard to quantify how much things have changed under the new landscape of digital interactivity. Everything from purchasing a new television, to finding a spouse has been re-modeled in light of what's essentially quick, easy-driven media technology. The question is, where are we...

By andyrollerSocial Mediaamarillo, future, human, iPhone, media, online, presence, social, texas, timeless0 Comments

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