Character Composite: One Way We Stay Consistently Creative and Accurate With Brand Posts
[author][line][column type="one-third" fade_animation="in" fade_animation_offset="45px"][blockquote type="left"]One way to break through and get creative as a brand content publisher is to identify, memorize and script as the brand's ideal character.[/blockquote][/column][column type="two-thirds" last="true" fade_animation="in" fade_animation_offset="45px"]Facebook, Twitter and Instagram have made being a brand more like being a helpful friend. Everyday, successful social media-driven companies are posting useful, enjoyable and informative content for their audiences. It's an everyday kind of thing. And if you find yourself struggling to get creative after months of pushing out...