The Bookshelf Moment Nobody Taught You About in Business School
I was on a video call with a prospective client - two healthcare executives navigating some real complexity in their organization, and somewhere in the first few minutes, one of the guy's eyes drifted off screen. Then a slight smile. "Is that Andy Frisella's book on your shelf?" It was. Right next to a few others that wouldn't mean much to most people, but meant everything to the right ones. What happened next wasn't a mere sales conversation, but a recognition. We...