INSIGHTS

INSIGHTS

Monthly Archives - April 2026

You’re Probably Thinking About 80/20 Wrong

I'm rereading Richard Koch's The 80/20 Principle again. I have no idea how many times I've read it, but in the age of AI and the speed of life these days it seems more relevant than ever. And every time I come back to it, I find something I missed, forgot, and have failed to implement in some way. If you're not familiar with the book, the core idea is this: roughly 80% of your results come from 20% of your efforts....

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The Bookshelf Moment Nobody Taught You About in Business School

I was on a video call with a prospective client - two healthcare executives navigating some real complexity in their organization, and somewhere in the first few minutes, one of the guy's eyes drifted off screen. Then a slight smile. "Is that Andy Frisella's book on your shelf?" It was. Right next to a few others that wouldn't mean much to most people, but meant everything to the right ones. What happened next wasn't a mere sales conversation, but a recognition. We...

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Why Your Google Reviews Are a Marketing Strategy (Not Just a Reputation Tool)

Pip's Parable — Pip and the Word That Spread After a particularly good fishing season, Pip noticed something. Three of the younger penguins — ones who'd had exceptional experiences finding fish that year — had started telling their stories at the evening gathering. Not because Pip asked them to. Because the stories were worth telling. By the third week, penguins from two neighboring colonies had made their way to Expio Point. Not because Pip had gone looking for them. Because they'd heard...

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