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INSIGHTS

INSIGHTS

Monthly Archives - March 2026

16Mar

The Best Work You’ll Ever Do Is the Work Nobody Notices

On New Year's Eve, 1999, a man (who you've probably never heard of) named John Koskinen boarded a plane from Washington, D.C. to New York City. He brought a handful of reporters with him, but here's the crazy detail: He timed the flight to cross midnight at 30,000 feet. This was the man President Clinton had appointed as the country's Y2K "czar" — the person responsible for making sure that when the calendar flipped to January 1, 2000, the world's computer systems...

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14Mar

How to Build a Referral Engine in Regulated Industries (Without Violating the Rules)

Pip's Parable Pip and the Tide Pools For years, the colony at Expio Point relied on random fish sightings. When someone spotted a school, they'd shout across the glacier, but by the time others arrived, the fish had moved on. Information traveled too slowly to be useful. One winter, Pip noticed that certain penguins always seemed to know where the fish were before anyone else. He watched them carefully. They weren't luckier. They were systematic. They'd built relationships with the seabirds who fed...

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14Mar

The Real ROI of Content Marketing for Law and Healthcare Firms

Pip's Parable Pip's Ledger Every spring, Pip watched colony members argue about whether the long swim to the eastern fishing grounds was worth it. Some said yes—they always came back full. Others said no—it was exhausting and dangerous. The debate continued for years because no one had actually measured it. They tracked effort, not outcome. One season, Pip kept a careful ledger. Calories burned on the journey. Calories caught at the destination. Calories lost to predators along the route. When he shared his...

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09Mar

The Silent Killer of Great Teams: Fake Harmony

This a simple observation but important reminder on healthy team dynamics in business and personal life: Teams or couples that never argue aren't highly functional. They're disconnected. Let that sit for a second... The leadership team where everyone nods and agrees in the meeting, only to complain in the parking lot? Not functional. The project group that rushes to consensus just to get the call over with? Not functional. The family business or marriage where nobody brings up the elephant in the room because "we...

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02Mar

Dealing with High Conflict People

There's a simple observation that changed how I see most difficult interactions in business and in my personal life: People who are truly at peace don't: pick fights, create drama, whine and complain, or excessively worry about what others think of them. Let that sink in for a second... That colleague who keeps stirring up conflict in meetings? Not at peace. The family member who turns every holiday into a referendum on your life choices? Not at peace. The person on your team...

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