3 Quotes that will Challenge and Improve Your Marketing Strategy (Slider)
Oops... Slider with alias 6 27 14 not found. [gap size="3.313em"] [author title="About the Author"]
27Jun
13Jun
Your Business By The People For The People
People want to interact with friendly company representatives and they want a personalized experience. It’s important to make the most out of the time you have with each client. By building relationships, you implement trust and respect which in return will make it easier to communicate and understand each client's goals. Since that first contact is so important, you want to make the experience a good one for your customers. Listed below are a few ways Expio makes people their business: ...
27Apr
A Starter’s Toolkit for SEO Rookies
[avatar user="joshuagodsey" size="medium" align="right"]Joshua Godsey, Expio Operations[/avatar] 6 Steps Level of Difficulty - Easy Intro For most business owners, getting to the top of Google is a big deal. If not there, you want it. You want it so badly. Every time you search in a Google page, it's the competition, and not you who are dominating the page. It can be an awful feeling, especially when those competitors aren't comparable. Maybe they don't have a location near your primary customers. Or they may offer a different form...
06Apr
9 Facts that Prove Social Media has Changed the World Forever
[avatar user="chelsea" size="medium" align="right"]Chelsea Berg, Expio Blogger[/avatar] Facebook, LinkedIn, Instagram, Pinterest and Other Social Media Platforms' Impact From relationships to how we choose our next meal, Social Media has woven itself into the fabric of mankind. Overkill much? We don't think so. Check out the 9 Facts That Prove Social Media Has Changed the World Forever... The Facts If Facebook were a country, it would be the third largest in the world. Two new users join LinkedIn every second. 25% of Facebook users check their account at least...
21Mar
The Genius of Brevity
[avatar user="andyroller" size="medium" align="right"]Andy Roller, Expio Founder [/avatar] Ernest Hemingway was once challenged to write a story in 6 words or less: "For sale. Baby Shoes. Never Worn." He would love twitter.#KeepItBrief
07Jan
4 Determining Factors for AdWords Strategy Success
Criteria for Conversion Success or Failure Four quick questions to ask yourself when starting a new AdWords campaign. 1. Website The url corresponding with each ad meets the needs of the searcher - Yes/No 2. AdWords Ad The Ad is relevant and compelling to the needs of the searcher - Yes/No 3. Keywords The keyword matches the needs of the searcher - Yes/No 4. Competition The ad and/or keyword is in a saturated market and is unable to compete - Yes/No Contact Expio for more information about AdWords
17Dec
23 Ways to Achieve “High-Quality” Website Status
A Google Expert's Checklist "This website doesn't load fast enough." "This website has duplicate content." "It needs quality content before Google will begin listing this site in Search." "Your site has a bunch of issues." "The Google listing for your business is all wrong." The phone rings. It's an SEO expert with a laundry list of problems you've never even heard of before. The person on the other end is telling you everything is wrong about your SEO, Google listing of website. These self-proclaimed SEO experts say your website...
03Jul
Report on Social Media and the Patient Experience via TCU and Expio Consulting
Currently over 55% of patients engage with some form of social media. This report proves that number will continue to rise. 39% of respondents say they share medical information using social media. Contrary to the fears of many executives, patients tend to share positive experiences on social media. This report found though it's true that patients also do share bad experiences, it's far less common. Patients want to share their stories. And prospective patients want to read stories. Extended families and networks...
27Apr
I Haven’t Picked up a Camera In Weeks and My Facebook Page Is Loaded with Perfect Photos
[column type="one-half" fade_animation="in" fade_animation_offset="45px"]If you're looking for ways to make your page more visually-appealing, but lack photography skills, this is for you. If you're using stock photos for Facebook post images, this is for you. The plight of non-photographers A common conundrum for many Facebook admins is coming up with photos for posts. It's a commonly-known fact that photos and videos generates far more engagement than text-only posts. If you're not a photographer, this can be a daunting reality. Social Media is a marathon. It takes a...
23Apr
The NLRB and Legal Considerations for Employer’s Social Media Policies
European Sports Cars, Hot Dogs, and What To Do If An Employee Posts Embarrassing Images on Social Media It can be awkward. An employee catches the attention of Social Media and the effects of a not-so-good-for-PR post makes its way all the way to the top, potentially putting said employee on the chopping block. The story below reflects a reality that is becoming more and more common in the digital age. Here are two quick key points from the NLRB that will help...