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INSIGHTS

INSIGHTS

Tag - SEO strategy

Man working on a laptop at a wooden table, with a coffee cup and a potted plant, illustrating a modern workspace setup for digital marketing and SEO strategies.

8 Questions For Expio SEOs Answered

About the Author How will you improve our search engine rankings? A: We use a variety of methods based on the client's specific goals and target audience. One of the most common examples of our SEO work is a two-fold process involving keyword research and content creation. First, we identify frequently searched queries. The criteria for these are that they must be relevant to both the client's target audience and the client's business goals. Then, we build a strategy to write custom...

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Google logo displayed prominently against a blue sky, representing the company's influence on SEO and digital marketing strategies discussed in the context of recent algorithm updates.

What SEO Marketers Can Learn from Google’s Recent November Update

About the Author Search Engine Journal Study Provides 3 Takeaways As Seen From Google's Recent Activity "Recovery" is the word Search Engine Journal used. Partly because many SEOs have found that their rankings are dropping, partly because evidence of the impact of recent Google algorithm updates has been surprising to many of us who follow Google's activity closely. Read the full SEJ article about November Google updates and their impact here. So, how's your "recovery" going? There are three things we can learn from all...

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