Author - andyroller
17Sep

Facebook Post “Reach” Is Declining and What to Do About it

Consider "Boosting" Posts regularly As you may have noticed, while social media use and engagement continue to rise, Facebook organic (not boosted) reach has been on the decline.

 Some see this as a negative, but it's not. Facebook, now a public company, has had to grow up and actually meet quarterly earnings. So, they've decreased the ability of brands to get the kind of reach they once had without spending some money. We've tracked our client pages and we've seen this decline first...

By Expio Values, Social Media, 0 Comments
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20Jun

5 Evidences that Prove Social Media is Making Business Better

1. Brands are now listening more than ever Great customer experiences start with knowing the customer. That's easier than ever thanks to the thousands of comments on brand posts everyday. This vast stockpile of user-submitted information has proven itself to be a powerful tool in the hands of business leaders, enough to translate into executive action. And it's awesome. About 50% of companies say social business has improved marketing optimization, customer experience and brand health (Altimeter Group). 2. Results are easier to track New tools for data...

By Social Media, , 0 Comments
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20Jun

Social Media & Medical (Google Presentation)

ContributorsJoshua Godsey & Andy Roller Patient-Centered Social Media The New Bedside Manner Case study by Expio including a Google presentation of social media campaigns and results for featured clients in the medical field. Click to open in a new window What the presentation includes: Social Media for Medical explained Social media gives medical specialists the perfect platform to share quick, easy, informative and useful information to an audience. Becoming a go-to resource on social media means they'll look to you when they need medical services. Results Screenshots of real engagement...

By Case Study, , 0 Comments
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12Jun

More Interesting Facebook Ads in One Simple Step

Facebook is giving users the ability to customize the kind of ads they see. If they don't like it, they can now tell Facebook and Facebook will try again with another ad it thinks you might like more. This doesn't mean ads are going away, or will appear less often, however. It just means you have more control of the ads you see. For businesses, this is yet another example where great content is more important than ever. If you aren't...

By Social Media, , , 0 Comments
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12Jun

Why Not Taking Any Breaks At Work Is Scarier Than Dating Taylor Swift

Ok, maybe that headline was a bit dramatic. Still, we got your attention. A new study suggests taking brief mental breaks improves performance on a prolonged task. While the claim that taking a break at work helps improve performance may not be revolutionary to most of us, it's nice to see scientific support. Stepping back from tasks at work actually improves focus throughout the day and improves daily performance. Meanwhile, we're finishing this blog from opening day at Palace Coffee Co.'s new location 5 blocks...

By Expio Values, , , , 0 Comments
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22May

This One Simple Tactic Can Double Your Facebook Engagement – Jason Parks

This blog post (shared from jeffbullas.com) is by guest author Jason Parks, Owner of The Media Captain. Follow him at @TheMediaCaptain on Twitter.These tips are on par and really helpful. We've been using these tactics for a long time and have seen results on a daily basis from these practices. Developing a character for your brand posts, sharing staff stories and more are crucial strategies for producing great and share-worthy content on brand social media platforms. Case Analysis We broke down insights for a client of ours, Panhandle...

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30Apr

Matthew Effect: Key To Facebook News Feed

[vc_row][vc_column width="1/1"][author][blockquote type="left" cite="Gospel of Matthew"]"Whoever has will be given more... Whoever does not have, even what they have will be taken from them."[/blockquote][feature_headline type="left" level="h3" looks_like="h3" icon="pencil-square-o"]Custom Selected News Feed[/feature_headline][text_output]In his book Outliers Malcolm Gladwell demonstrates a principle he calls the "Matthew Effect". Essentially, the idea is that when a person gets an early opportunity or a more-lengthy opportunity, it leads to a multiplication of opportunity in the future. And though we can't fully explain the idea (read the...

By Expio Values, , , , 0 Comments
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21Apr

Facebook Ads: What’s Different About Boosted Posts? (Excerpts)

Did you know there are several different kinds of Facebook ads? Traditional Facebook ads appear on the sidebar. On the other hand, boosted posts appear in the user's News Feed. This is a critical difference. So, which should you choose and why? Is there a good strategy to keep in mind for using them in different scenarios? [custom_headline type="left" level="h4" looks_like="h4"]Traditional Facebook ads appear in the user's sidebar[/custom_headline] [image type="none" float="none" info="none" info_place="top" info_trigger="hover" src="3338"] [custom_headline type="left" level="h4" looks_like="h4"]Boosted posts appear in the...

By Expio Values, , 3 Comments
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14Apr

Thoughts on Facebook Reach Decline? (Excerpts)

Is Facebook on the decline? There are many opinions out there, but I've shared  screenshots below of an email exchange I recently had with Andy Roller, Expio Lead Consultant on the subject. He shares brief and helpful insights on how Expio Consulting sees and plans to handle the changes... [image type="none" float="none" info="none" info_place="top" info_trigger="hover" src="3319"] [image type="none" float="none" info="none" info_place="top" info_trigger="hover" src="3324"] [image type="none" float="none" info="none" info_place="top" info_trigger="hover" src="3320"] [image type="none" float="none" info="none" info_place="top" info_trigger="hover" src="3323"] [image type="none" float="none" info="none" info_place="top" info_trigger="hover" src="3321"] [image type="none" float="none"...

By Social Media, , , , 0 Comments
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01Apr

13 Business Tips for April Fool’s Day from Shane Gibson

Shane Gibson, author of several Social Media books, including Sociable!: How Social Media is Turning Sales and Marketing Upside Down and Guerrilla Social Media Marketing: 100+ Weapons to Grow Your Online Influence, Attract Customers, and Drive Profits, took to Twitter today to fabricate some ideas which represent the exact opposite of what is good and true about social media. He gave us a nasty picture of some of the thoughts and practices that some businesses and their leaders use everyday. We can...

By Expio Values, , 0 Comments
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