Southwest Airlines and Instagram Marketing
How Southwest Connects With Passengers Should your business be using Instagram as a brand? Southwest Airlines thinks so. The popular airline has done their homework. Travelers are using smartphone apps like instagram more than ever. In order to align marketing efforts, Southwest went where people already were comfortable sharing - to the shareable world of smartphone photography, and to the largest and most-popular smartphone photo app in the world (Instagram). This reminds us of a key social media marketing principle: alignment. One of the most...