Market Leaders Using Third-Party Social Management
You have probably experienced a social media campaign from a large, easily-recognizable brand like Coca-Cola or Google. Naturally, it's easy to assume these brands have more than enough funds to compensate the extreme expenses involved in creating complex and highly-produced campaigns. The truth is, no matter how complex or produced the campaign is, the ultimate goal of marketing is to pay for itself in returns. Spending a large amount of money doesn't necessariy guarantee a larger return. Large brands have a...