Author - andyroller
15Jun

De-Coding Data

De-Coding Data Why is data important in marketing?   With almost seven out of 10 online experiences starting in search engines, it’s no wonder that digital marketing is expected to make up to 46% of all marketing in 2021. As more businesses turn to the internet to bring in new leads and increase conversions, the importance of understanding and tracking digital analytics is clear.  Google Analytics is one of the most important tools available for gaining valuable insight on who is on a...

By Social Media0 Comments
Read more...
cattle standing in a field
07Jun

How The Hereford Economic Development Corporation Increased Organic Site Traffic by 261% And Improved Keyword Rankings In Less Than a Year

Hereford Economic Development Corporation came to Expio with the goal of increasing organic visits to the site and building brand awareness. Since partnering with us, HEDC has seen exciting results. THE GOALS Increase in Organic Engagement  Improve Keyword Rankings  THE APPROACH Optimize pages to rank higher in google searches.  Track and optimize targeted keyword opportunities.  Produce FAQ pages around keywords to increase traffic.  THE RESULTS Organic site sessions increased by 261% from August 2020 through April 2021.  During the same time period, they...

By Case Study0 Comments
Read more...
18Mar

How Great Employees Move On

Thoughts on ending a business relationship with grace and professionalism. By Andy Roller [x_author title="About the Author"] At the end of 2020, we lost one of our best at Expio - the ever enthusiastic and insightful Chief Content Officer Joshua Godsey. Josh took a leadership role at his local church. Though sad, we were proud and supportive of his decision.  I realize it’s not often that a company puts a spotlight on losing someone, but in this case, I believe it’s important to recognize.  Ending...

By News0 Comments
Read more...
What Google's First Algorithm Update Post-Coronavirus Means For Your Rankings Expio SEO Digital Marketing
06May

What Google’s First Algorithm Update Post-Coronavirus Means For Your Rankings

In This Post: News about Google's first core update since coronavirus Tips on measuring rankings while the update rolls out What the update means for businesses Why this core update is of particular importance [x_author title="About the Author"] This week, Google announced its first core algorithm update since the global coronavirus pandemic. The update began rolling out on Monday, May 4, 2020. They say it will likely take a week or two to fully roll out. We recommend monitoring your rankings closely over...

By Online Search (SEO), , , 2 Comments
Read more...
Why Physicians Should Begin Blogging Now
22Apr

Why Physicians Should Begin Blogging Now

In this post: The value of blogging for medical professionals How blogs can help expand audiences, and create a better world Ideas to immediately put into practice for medical bloggers I'm A Medical Professional... Why Should I Blog? [x_author title="About the Author"] In a world of misinformation, and in a world where patients and potential patients are searching online for every imaginable FAQ about their health and wellness, blogging presents a huge opportunity for medical clinics and professionals. Google is building a more robust...

By Blogging, 0 Comments
Read more...
13Apr

SEO Remains Strong In An Ever-Changing Landscape During Coronavirus

Studies Are Showing Mixed Results When It Comes to Whether Marketing Efforts Are Decreasing or Increasing During the Pandemic IN THIS POST New search data showing impression growth or decline during coronavirus How marketers are prioritizing SEO during coronavirus How search is affected during coronavirus Why maintaining SEO will help businesses navigate the disruption and impact of the coronavirus pandemic How to choose between SEO or PPC during the pandemic Where should SEO land in marketing budgets during coronavirus [x_author title="About the...

By Online Search (SEO), , 0 Comments
Read more...
muliple-location-seo
16Jan

How To Do SEO For Businesses with Multiple Locations, Cities, Businesses and Franchises

Clayton Johnson over at The Hoth has done an excellent piece about this topic, so we'll leave this here for you to read... However, I'll add that the Expio SEO team follows those same steps nearly to a tee with each client of ours. We have a saying around the office: you pay for electricity at each location; you should be paying for SEO. Excerpt: Local SEO For Multiple Location Businesses (And Franchises) By Clayton Johnson | August 19, 2019 Quick Links What is Multiple-Location SEO? 1. Build Out...

By Online Search (SEO), , 0 Comments
Read more...
Expio SEO Joshua Godsey answers 8 questions about SEO services
07Jan

8 Questions For Expio SEOs Answered

[vc_row][vc_column][vc_column_text][x_author title="About the Author"] How will you improve our search engine rankings? A: We use a variety of methods based on the client's specific goals and target audience. One of the most common examples of our SEO work is a two-fold process involving keyword research and content creation. First, we identify frequently searched queries. The criteria for these are that they must be relevant to both the client's target audience and the client's business goals. Then, we build a strategy to write...

By Online Search (SEO), , 1 Comment
Read more...
recent google algorithm update november 2019
15Nov

What SEO Marketers Can Learn from Google’s Recent November Update

[vc_row][vc_column][vc_column_text][x_author title="About the Author"][/vc_column_text][vc_column_text] Search Engine Journal Study Provides 3 Takeaways As Seen From Google's Recent Activity "Recovery" is the word Search Engine Journal used. Partly because many SEOs have found that their rankings are dropping, partly because evidence of the impact of recent Google algorithm updates has been surprising to many of us who follow Google's activity closely. Read the full SEJ article about November Google updates and their impact here. So, how's your "recovery" going? There are three things we can learn from...

By Online Search (SEO), , , , 0 Comments
Read more...
One Great Anecdote To Explain SEO Image 1
09Oct

One Great Anecdote To Explain SEO To Clients

[vc_row][vc_column][vc_column_text][x_author title="About the Author"] I got to bed early last night. I knew I needed to be rested to perform my best for the SEO presentation the next day. But as is often the case, when you have something important on your mind, it's hard to turn it all off and fall asleep. Driving through the cool autumn morning and sipping on a hot coffee I realized something. I pulled over and got out my phone, googling what's the difference between a...

By Online Search (SEO), PPC, , , 0 Comments
Read more...