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INSIGHTS

INSIGHTS

Author - Expio

16Dec

1 Solution Saturday – On Sunday This Week

It's been 37 weeks of writing these without missing a week...until this week. I got married Friday morning to my favorite person, so I feel like I get a pass. It was just us and a minister and photographer in Sedona, AZ. We climbed up (yes, in our wedding clothes) Cathedral Rock at sunrise for the ceremony and it was EPIC. This week, here are 7 highlights that are some of my favorites from the last 37 weeks (links included): Action builds confidence. Hesitation...

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10Dec

Daily Rhythm = Life Momentum

Most people treat time like a to-do list. The best treat it more like a their favorite band with a great rhythm section.Years ago, I started noticing something simple but important: When my day had rhythm, I felt momentum and power. When it didn’t, I flailed, no matter how short or long my task list was.And the more I learned about high-performance leaders and peak productivity research, the clearer this became.Ever feel overloaded, over-caffeinated, frustrated, and deeply confused on why...

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01Dec

How Smart Marketing Once Moved a National Holiday

In the middle of the Great Depression, when the American economy was barely breathing, a strange thing happened. Marketing changed a national holiday.Since Abraham Lincoln established Thanksgiving as a national holiday in 1863, it had always been celebrated on the last Thursday of November. But in 1939, that long-standing tradition created a real problem for retailers.The last Thursday fell unusually late, leaving only 24 shopping days until Christmas. In the middle of the Great Depression, when many Americans could barely...

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26Nov

The One Word That Separates AI Amateurs from AI Masters

How often do you truly feel like getting up to train? Not think about training. Not talk about training. Actually train. Most days, the answer is almost never. But we show up anyway because we know what consistency produces. One session does nothing. Hundreds of sessions transform everything. AI works the exact same way. The word that matters most with AI is TRAIN. You train your body. You train your mindset. You train your habits. Now you have to train your AI. And you have...

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18Nov

The Human Edge in the Age of AI

My right shoulder had been bothering me since August.A dull, nagging pain that I kept hoping would fix itself. I stretched, lifted lighter, worked around it. It would feel better for a while, then flare back up again.So I did what most people do these days. I asked AI.I found the best should experts, put them into a mastermind thread. I described the pain, my workouts, my recovery habits. They gave me a well-structured plan. Stretches, mobility work, rotator cuff...

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11Nov

Stop Living Your Life on Default Settings

Have you ever looked at your phone's home screen full of apps you didn’t remember installing? Notifications popping. Default layouts. Default sounds. Like our phones, in life we had built habits, routines, and reactions that weren’t chosen. They were inherited. We often run on the factory settings we've never questioned. And that's the way most people live. They operate on autopilot. The phone came set up a certain way. The workday came structured a certain way. The relationship came with unspoken “norms.” And...

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04Nov

Healthcare Marketing & Leadership: The OCR Mid-Market Audit Blitz

The Problem OCR’s 2025 audit push is hitting mid-sized healthcare groups harder than ever. The focus is on risk analysis, device security, and encryption. Recent enforcement data shows a clear trend. Most HIPAA penalties now involve preventable security gaps, especially around unencrypted laptops, tablets, and mobile devices. Industry trackers estimate that more than half of reported breaches still trace back to lost or unprotected endpoints. And the cost of getting it wrong keeps rising. In 2025, OCR fines have averaged between $500K and...

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29Oct

Own the Next Step: AI, Teams, Project Momentum

Lately I’ve noticed something interesting when it comes to AI and teams. It’s not just exposing who’s fast or slow, talented or average. It’s exposing who actually thinks.Every week, I watch two types of people in action. Person one hits a problem and stops. They wait. They stare at it. They say things like, “I’m still working on it,” which usually means, “I’m hoping the answer magically appears in my inbox.”Person two hits the same problem and immediately starts moving....

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22Oct

No Excuses: Being Stuck in the AI Age Is No Longer Acceptable

I can’t tell you how many times I’ve walked into a conversation with various teams, including my own, an asked about the status of a project or task, and heard something like this: “We’re still trying to figure that out.”Translation: We got stuck and stopped.What drives me crazy is not that people hit walls. It’s that they stay there.A strategist spends an hour looking for an example deck instead of asking AI to generate one. A copywriter waits for inspiration...

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02Sep

He Thought His Nephew Could Handle It: Why Law Firms Should Think Twice Before Hiring a Freelancer for Marketing

Your reputation, compliance, and client trust are too important to gamble. A small but growing law firm had a relative, fresh out of college, running their website and social media. He knew design tools, posted a few graphics, and even wrote blogs using the latest AI tools. But nothing was optimized for SEO. No one checked for legal ethics violations. Worse, the content sounded like generic advice, not legal guidance from a trusted firm. When their case volume stagnated, they turned to...

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