The Compliance Trap: How Marketing Falls Apart in Regulated Markets
Jessica, the marketing director for a regional medical device company, was frozen. She had a great campaign idea for an educational video series showing how their equipment improved patient outcomes. But every draft kept coming back with notes from legal: “Needs more disclaimers,” “Cannot imply results,” “Risk of regulatory violation.” Weeks went by, and the campaign never launched. This is the Compliance Trap: the cycle of great marketing ideas stalling or dying because businesses in regulated industries can’t afford breaking the...