Your Healthcare Website Should Make the First Step Easier
After moving to a new city, Daniel tried to book a primary-care appointment online. The practice’s website listed several specialties but didn’t say which location accepted new patients, whether he needed a referral, or which form was appropriate. On his phone, he eventually submitted a general message and received no confirmation. The next morning, he called the front desk and asked the same questions the website should have answered. The practice had excellent clinicians, but its confusing first step made...
